Concepedia

Peter M. Guadagni

PM

6

Publications

2.6K

Citations

6

H-Index

1983

Active since

Affiliations

Massachusetts Institute of Technology(Current)

Bonanza High School

NCI Information Systems (United States)

Peter M. Guadagni is an author at Massachusetts Institute of Technology specializing in consumer choice, marketing, and business.

Top concepts

BusinessMarketingConsumer ChoiceConsumer ResearchEconomicsCustomer SatisfactionManagementStatisticsEngineeringDecision Science

Publications per year

1983–2008

6

Publications

6

A Logit Model of Brand Choice Calibrated on Scanner Data

Peter M. Guadagni, John D. C. Little · Marketing Science · 1983 · 1.8K citations

Customer Satisfaction, Economics, Scanner Data +15

A Logit Model of Brand Choice Calibrated on Scanner Data (Логистическая модель выбора бренда, откалиброванная на панельных данных сканированных штрих-кодов покупок)

Peter M. Guadagni · Marketing Science · 1983 · 549 citations

A Logit Model of Brand Choice Calibrated on Scanner Data

Peter M. Guadagni, John D. C. Little · Marketing Science · 2008 · 104 citations

Customer Satisfaction, Economics, Scanner Data +15

When and what to buy: a nested logit model of coffee purchase

Peter M. Guadagni, John D. C. Little · Journal of Forecasting · 1998 · 66 citations

Marketing Analytics, Customer Satisfaction, Category Price +17

When and what to buy: a nested logit model of coffee purchase

Peter M. Guadagni, John D. C. Little · Journal of Forecasting · 1998 · 36 citations

Marketing Analytics, Customer Satisfaction, Category Price +17

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