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Publications
6
Citations
2.6K
H-Index
6
Active since
1983
Peter M. Guadagni is an author at Massachusetts Institute of Technology specializing in consumer theory, discrete choice models, and marketing.
Publications per year
1983–2008
6
6
A Logit Model of Brand Choice Calibrated on Scanner Data
Peter M. Guadagni, John D. C. Little · Marketing Science · 1983 · 1.9K citations · Full text
A Logit Model of Brand Choice Calibrated on Scanner Data
Peter M. Guadagni, John D. C. Little · Marketing Science · 2008 · 105 citations
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