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A Logit Model of Brand Choice Calibrated on Scanner Data
Peter M. Guadagni, John D. C. Little · Marketing Science · 1983 · 1.9K citations · Full text
A Logit Model of Brand Choice Calibrated on Scanner Data
Peter M. Guadagni, John D. C. Little · Marketing Science · 2008 · 105 citations
Brian Iriye, Kimberly D. Gregory, George R. Saade et al. · American Journal of Obstetrics and Gynecology · 2017 · 33 citations · Full text
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