Concepedia

Randolph E. Bucklin

RE

47

Publications

8.5K

Citations

35

H-Index

1989

Active since

Affiliations

Anderson University - South Carolina(Current)

University of California, Los Angeles

Stanford University

Yale University

Imperial College London

Randolph E. Bucklin is an author at Anderson University - South Carolina specializing in management, marketing, and consumer research.

Top concepts

ManagementBusinessMarketingConsumer ResearchConsumer BehaviorStatisticsEconomicsInteractive MarketingAdvertisingBrand Awareness

Publications per year

1989–2021

47

Publications

47

Effects of Word-of-Mouth versus Traditional Marketing: Findings from an Internet Social Networking Site

Michael Trusov, Randolph E. Bucklin, Koen Pauwels · Journal of Marketing · 2009 · 2.4K citations · Full text

Digital Marketing, Targeted Advertising, Consumer Research +19

Determining Influential Users in Internet Social Networks

Michael Trusov, Anand V. Bodapati, Randolph E. Bucklin · Journal of Marketing Research · 2010 · 643 citations

Engineering, Digital Marketing, Social Influence +22

Reference Effects of Price and Promotion on Brand Choice Behavior

James M. Lattin, Randolph E. Bucklin · Journal of Marketing Research · 1989 · 448 citations

Future Activi, Customer Satisfaction, Economics +12

A Model of Web Site Browsing Behavior Estimated on Clickstream Data

Randolph E. Bucklin, Catarina Sismeiro · Journal of Marketing Research · 2003 · 419 citations

Engineering, Digital Marketing, Web Analytics +19

From Generic to Branded: A Model of Spillover in Paid Search Advertising

Oliver J. Rutz, Randolph E. Bucklin · Journal of Marketing Research · 2011 · 367 citations · Full text

Search Engine Optimization, Digital Marketing, Targeted Advertising +22

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