Randolph E. Bucklin - Concepedia

Author

Randolph E. Bucklin

Anderson University - South Carolina ORCID

Also Known As

R. Bucklin, R. E. Bucklin, Randolph Bucklin, Randolph E. Bucklin, Randolph E. Bucklin

Publications

8.6K

Citations

H-Index

Concepts

All Affiliations

Anderson University - South Carolina University of California, Los Angeles Stanford University Yale University Imperial College London

About

Randolph E. Bucklin is an author at Anderson University - South Carolina specializing in management, marketing, and consumer research.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Management	25	27	6.6K
2	Business	23	25	5.8K
3	Engineering	5	5	1.6K
4	Arts	4	4	3.2K
5	Behavioral Sciences	2	2	482

Randolph E. Bucklin

Publications

8.5K

Citations

H-Index

Page 1

	Year	Citations
Effects of Word-of-Mouth versus Traditional Marketing: Findings from an Internet Social Networking Site Michael Trusov, Randolph E. Bucklin, Koen Pauwels Journal of Marketing Digital MarketingTargeted AdvertisingConsumer ResearchSocial MarketingSocial Influence	2009	2.4K
Determining Influential Users in Internet Social Networks Michael Trusov, Anand V. Bodapati, Randolph E. Bucklin Journal of Marketing Research EngineeringDigital MarketingSocial InfluenceCommunicationInfluential Users	2010	643
Reference Effects of Price and Promotion on Brand Choice Behavior James M. Lattin, Randolph E. Bucklin Journal of Marketing Research Future ActiviCustomer SatisfactionEconomicsBrand Choice BehaviorPromotional Activity	1989	448
A Model of Web Site Browsing Behavior Estimated on Clickstream Data Randolph E. Bucklin, Catarina Sismeiro Journal of Marketing Research EngineeringDigital MarketingWeb AnalyticsOnline Customer BehaviorComputational Social Science	2003	419
From Generic to Branded: A Model of Spillover in Paid Search Advertising Oliver J. Rutz, Randolph E. Bucklin Journal of Marketing Research Search Engine OptimizationDigital MarketingTargeted AdvertisingBrand StrategyConsumer Research	2011	367
Brand Choice, Purchase Incidence, and Segmentation: An Integrated Modeling Approach Randolph E. Bucklin Journal of Marketing Research Marketing AnalyticsCategory Purchase IncidenceConsumer ResearchBuying BehaviorChoice Model	1992	321
A Two-State Model of Purchase Incidence and Brand Choice Randolph E. Bucklin, James M. Lattin Marketing Science Decision StatesBuying BehaviorBrand ChoicePurchase IncidenceBehavioral Decision Making	1991	302
Modeling Purchase Behavior at an E-Commerce Web Site: A Task-Completion Approach Catarina Sismeiro, Randolph E. Bucklin Journal of Marketing Research Customer SatisfactionEngineeringBehavioral Decision MakingPurchase BehaviorConsumer Research	2004	286
Effects of Word-of-Mouth versus Traditional Marketing: Findings from an Internet Social Networking Site Michael Trusov, Randolph E. Bucklin, Koen Pauwels SSRN Electronic Journal	2008	248
Reference Effects of Price and Promotion on Brand Choice Behavior James M. Lattin, Randolph E. Bucklin Journal of Marketing Research Customer SatisfactionEconomicsBrand Choice BehaviorConsumer StudyInteractive Marketing	1989	239

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