Concepedia
Statistics
Publications
16
Citations
1.9K
H-Index
Active since
2007
Affiliations
University of Washington(Current)
Yale University
Anderson University - South Carolina
Paccar (United States)
University of California, Los Angeles
Oliver J. Rutz is an author at University of Washington specializing in marketing, management, and business.
Top concepts
MarketingManagementBusinessConsumer ResearchAdvertisingInteractive MarketingDigital MarketingStatisticsSearch CostsConsumer Behavior
Publications per year
2007–2019
From Generic to Branded: A Model of Spillover in Paid Search Advertising
Oliver J. Rutz, Randolph E. Bucklin · Journal of Marketing Research · 2011 · 367 citations · Full text
Search Engine Optimization, Digital Marketing, Targeted Advertising +22
Paths to and off purchase: quantifying the impact of traditional marketing and online consumer activity
Shuba Srinivasan, Oliver J. Rutz, Koen Pauwels · Journal of the Academy of Marketing Science · 2015 · 250 citations
Marketing, Customer Satisfaction, Online Customer Behavior +11
Endogeneity and marketing strategy research: an overview
Oliver J. Rutz, George F. Watson · Journal of the Academy of Marketing Science · 2019 · 218 citations
Economy Marketing, Business, Business Strategy +4
A Dynamic Model of the Effect of Online Communications on Firm Sales
Garrett P. Sonnier, Leigh McAlister, Oliver J. Rutz · Marketing Science · 2011 · 212 citations
Neutral Online Communications, Social Medium Monitoring, Digital Marketing +25
A Latent Instrumental Variables Approach to Modeling Keyword Conversion in Paid Search Advertising
Oliver J. Rutz, Randolph E. Bucklin, Garrett P. Sonnier · Journal of Marketing Research · 2012 · 172 citations
Marketing Analytics, Targeted Advertising, Consumer Research +17
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