Concepedia
Statistics
Publications
17
Citations
1.9K
H-Index
16
Active since
2007
Affiliations
University of Washington(Current)
Yale University
University of California, Los Angeles
Paccar (United States)
The University of Texas at Austin
Oliver J. Rutz is an author at University of Washington specializing in business, marketing, and marketing management.
Publications per year
2007–2024
From Generic to Branded: A Model of Spillover in Paid Search Advertising
Oliver J. Rutz, Randolph E. Bucklin · Journal of Marketing Research · 2011 · 370 citations · Full text
Business, Marketing, Marketing Management +17
Paths to and off purchase: quantifying the impact of traditional marketing and online consumer activity
Shuba Srinivasan, Oliver J. Rutz, Koen Pauwels · Journal of the Academy of Marketing Science · 2015 · 254 citations
Business, Marketing, Marketing Management +12
Endogeneity and marketing strategy research: an overview
Oliver J. Rutz, George F. Watson · Journal of the Academy of Marketing Science · 2019 · 235 citations
Business, Marketing, Marketing Management +11
A Dynamic Model of the Effect of Online Communications on Firm Sales
Garrett P. Sonnier, Leigh McAlister, Oliver J. Rutz · Marketing Science · 2011 · 212 citations
Social Sciences, Communication, Econometrics +12
A Latent Instrumental Variables Approach to Modeling Keyword Conversion in Paid Search Advertising
Oliver J. Rutz, Randolph E. Bucklin, Garrett P. Sonnier · Journal of Marketing Research · 2012 · 172 citations
Business, Business Economics, Marketing +16
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