Concepedia

Leigh McAlister

LM

45

Publications

6.6K

Citations

32

H-Index

1979

Active since

Affiliations

The University of Texas at Austin(Current)

University of Pennsylvania

California University of Pennsylvania

University of Southern California

Columbia University

Leigh McAlister is an author at The University of Texas at Austin specializing in management, business, and marketing.

Top concepts

ManagementMarketingBusinessConsumer ResearchConsumer BehaviorInteractive MarketingConsumer ChoiceBusiness StrategyEconomicsBrand Strategy

Publications per year

1979–2022

45

Publications

45

Variety Seeking Behavior: An Interdisciplinary Review

Leigh McAlister, Edgar A. Pessemier · Journal of Consumer Research · 1982 · 993 citations

Behavioral Decision Making, Social Psychology, Individual Differences +18

A Dynamic Attribute Satiation Model of Variety-Seeking Behavior

Leigh McAlister · Journal of Consumer Research · 1982 · 535 citations

Variety-seeking Behavior, Behavioral Decision Making, Individual Consumer Choice +22

Promotion Signal: Proxy for a Price Cut?

J. Jeffrey Inman, Leigh McAlister, Wayne D. Hoyer · Journal of Consumer Research · 1990 · 477 citations

Consumers’ Perceptions of the Assortment Offered in a Grocery Category: The Impact of Item Reduction

Susan M. Broniarczyk, Wayne D. Hoyer, Leigh McAlister · Journal of Marketing Research · 1998 · 422 citations

Customer Satisfaction, Consumer Uncertainty, Behavioral Decision Making +21

Linking Brand Equity to Customer Equity

Robert P. Leone, Vithala R. Rao, Kevin Lane Keller et al. · Journal of Service Research · 2006 · 390 citations

Marketing, Customer Equity Research, Management +13

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