Concepedia
Statistics
Publications
30
Citations
3.2K
H-Index
22
Active since
1959
Affiliations
Purdue University West Lafayette(Current)
Columbia University
Escola Superior de Propaganda e Marketing
Edgar A. Pessemier is an author at Purdue University West Lafayette specializing in management, marketing, and business.
Top concepts
ManagementMarketingBusinessConsumer ResearchConsumer BehaviorBehavioral Decision MakingCustomer SatisfactionInteractive MarketingEconomicsBrand Awareness
Publications per year
1959–2016
Variety Seeking Behavior: An Interdisciplinary Review
Leigh McAlister, Edgar A. Pessemier · Journal of Consumer Research · 1982 · 993 citations
Behavioral Decision Making, Social Psychology, Individual Differences +18
Issues in Marketing's use of Multi-Attribute Attitude Models
William L. Wilkie, Edgar A. Pessemier · Journal of Marketing Research · 1973 · 616 citations
Marketing Analytics, Customer Satisfaction, Behavioral Decision Making +16
Issues in Marketing's Use of Multi-Attribute Attitude Models
William L. Wilkie, Edgar A. Pessemier · Journal of Marketing Research · 1973 · 288 citations
Customer Satisfaction, Multi-attribute Attitude Models, Interactive Marketing +7
An experimental study of relationships between attitudes, brand preference, and choice
Frank M. Bass, Edgar A. Pessemier, Donald R. Lehmann · Systems Research and Behavioral Science · 1972 · 186 citations
Consumer Study, Consumer Research, Revealed Preference +20
Product Management: Strategy and Organization
Roger A. Kerin, Edgar A. Pessemier · Journal of Marketing · 1978 · 107 citations
New Material, Corporate Strategy, Product Development +10
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