Concepedia

Edgar A. Pessemier

EA

30

Publications

3.2K

Citations

22

H-Index

1959

Active since

Affiliations

Purdue University West Lafayette(Current)

Columbia University

Escola Superior de Propaganda e Marketing

Edgar A. Pessemier is an author at Purdue University West Lafayette specializing in management, marketing, and business.

Top concepts

ManagementMarketingBusinessConsumer ResearchConsumer BehaviorBehavioral Decision MakingCustomer SatisfactionInteractive MarketingEconomicsBrand Awareness

Publications per year

1959–2016

30

Publications

30

Variety Seeking Behavior: An Interdisciplinary Review

Leigh McAlister, Edgar A. Pessemier · Journal of Consumer Research · 1982 · 993 citations

Behavioral Decision Making, Social Psychology, Individual Differences +18

Issues in Marketing's use of Multi-Attribute Attitude Models

William L. Wilkie, Edgar A. Pessemier · Journal of Marketing Research · 1973 · 616 citations

Marketing Analytics, Customer Satisfaction, Behavioral Decision Making +16

Issues in Marketing's Use of Multi-Attribute Attitude Models

William L. Wilkie, Edgar A. Pessemier · Journal of Marketing Research · 1973 · 288 citations

Customer Satisfaction, Multi-attribute Attitude Models, Interactive Marketing +7

An experimental study of relationships between attitudes, brand preference, and choice

Frank M. Bass, Edgar A. Pessemier, Donald R. Lehmann · Systems Research and Behavioral Science · 1972 · 186 citations

Consumer Study, Consumer Research, Revealed Preference +20

Product Management: Strategy and Organization

Roger A. Kerin, Edgar A. Pessemier · Journal of Marketing · 1978 · 107 citations

New Material, Corporate Strategy, Product Development +10

Rows per page

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