Concepedia

Roger A. Kerin

RA

Statistics

Publications

40

Citations

4.2K

H-Index

27

Active since

1975

Affiliations

Southern Methodist University(Current)

The University of Texas at Austin

Roger A. Kerin is an author at Southern Methodist University specializing in management, marketing, and business.

Top concepts

ManagementMarketingBusinessConsumer ResearchBusiness StrategyAdvertisingInteractive MarketingMarketing CommunicationMarketing ManagementStrategic Management

Publications per year

1975–2013

40

Publications

40

First-Mover Advantage: A Synthesis, Conceptual Framework, and Research Propositions

Roger A. Kerin, P. Rajan Varadarajan, Robert A. Peterson · Journal of Marketing · 1992 · 976 citations

First-mover Advantage, Design, Management +15

First-Mover Advantage: A Synthesis, Conceptual Framework, and Research Propositions

Roger A. Kerin, P. Rajan Varadarajan, Robert A. Peterson · Journal of Marketing · 1992 · 390 citations

First-mover Advantage, Design, Management +7

Introduction Strategy for New Products with Positive and Negative Word-of-Mouth

Vijay Mahajan, Eitan Muller, Roger A. Kerin · Management Science · 1984 · 389 citations

Marketing Analytics, Digital Marketing, Targeted Advertising +17

Exploring the Brand Value-Shareholder Value Nexus for Consumer Goods Companies

Roger A. Kerin, Raj Sethuraman · Journal of the Academy of Marketing Science · 1998 · 260 citations

Marketing, Consumer Goods Companies, Management +10

Assessing Trade Show Functions and Performance: An Exploratory Study

Roger A. Kerin, William L. Cron · Journal of Marketing · 1987 · 218 citations

Important Marketing Tool, Trade, Trade Show Functions +18

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