Concepedia

Roger A. Kerin

RA

Statistics

Publications

40

Citations

4.2K

H-Index

28

Active since

1975

Affiliations

Southern Methodist University(Current)

The University of Texas at Austin

Roger A. Kerin is an author at Southern Methodist University specializing in marketing, business, and marketing management.

Publications per year

1975–2013

40

Publications

40

First-Mover Advantage: A Synthesis, Conceptual Framework, and Research Propositions

Roger A. Kerin, P. Rajan Varadarajan, Robert A. Peterson · Journal of Marketing · 1992 · 981 citations

Business, Marketing, Marketing Management +16

Introduction Strategy for New Products with Positive and Negative Word-of-Mouth

Vijay Mahajan, Eitan Muller, Roger A. Kerin · Management Science · 1984 · 390 citations

Business, Marketing, Marketing Management +16

First-Mover Advantage: A Synthesis, Conceptual Framework, and Research Propositions

Roger A. Kerin, P. Rajan Varadarajan, Robert A. Peterson · Journal of Marketing · 1992 · 390 citations

Business, Marketing, Marketing Management +16

Exploring the Brand Value-Shareholder Value Nexus for Consumer Goods Companies

Roger A. Kerin, Raj Sethuraman · Journal of the Academy of Marketing Science · 1998 · 262 citations

Business, Marketing, Marketing Management +14

Assessing Trade Show Functions and Performance: An Exploratory Study

Roger A. Kerin, William L. Cron · Journal of Marketing · 1987 · 219 citations

Management, Marketing, Marketing Management +17

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