Vijay Mahajan - Concepedia

Author

Vijay Mahajan

Also Known As

Balasubramanian, Sridhar, V Mahajan, V. Mahajan, Vaibhav Fanindra Mahajan, Vaidehi Mahajan, Vijay Mahajan, Vijay Mahajan Vijay Mahajan, Vilas Mahajan

275

Publications

27.3K

Citations

H-Index

275

Concepts

All Affiliations

The University of Texas at Austin Southern Methodist University Tel Aviv University University of Pennsylvania University at Buffalo, State University of New York

About

Vijay Mahajan is an author at The University of Texas at Austin specializing in business, management, and marketing.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Business	71	117	17.4K
2	Engineering	14	15	1.7K
3	Education	5	5	454
4	Arts	2	2	98
5	Health Sciences	1	1	441

Vijay Mahajan

143

Publications

20.4K

Citations

H-Index

Page 1

	Year	Citations
Consumer Switching Costs: A Typology, Antecedents, and Consequences Thomas A. Burnham, Judy Frels, Vijay Mahajan Journal of the Academy of Marketing Science EconomicsConsumer EconomicsManagementConsumer ResearchBusiness	2003	1.8K
Delight by Design: The Role of Hedonic Versus Utilitarian Benefits Ravindra Chitturi, Rajagopal Raghunathan, Vijay Mahajan Journal of Marketing Customer SatisfactionBehavioral Decision MakingConsumer ResearchUser-centered DesignConsumer Engagement	2008	830
Delight by Design: The Role of Hedonic versus Utilitarian Benefits Ravindra Chitturi, Rajagopal Raghunathan, Vijay Mahajan Journal of Marketing Customer SatisfactionConsumer UncertaintyBehavioral Decision MakingConsumer MotivationConsumer Research	2008	686
CORPORATE BOARD SIZE, COMPOSITION AND CORPORATE FAILURES IN RETAILING INDUSTRY[1] Rajeswararao Chaganti, Vijay Mahajan, Subhash Sharma Journal of Management Studies Business PracticesRegulatory PolicyFirm PerformanceDesirable Corporate GovernanceCorporate Boards	1985	595
An Analysis of E-Business Adoption and its Impact on Business Performance Fang Wu, Vijay Mahajan, Sridhar Balasubramanian Journal of the Academy of Marketing Science Customer SatisfactionDigital MarketingBusiness IntelligenceBusiness PerformanceE-business	2003	553
Issues and Opportunities in New Product Development: An Introduction to the Special Issue Jerry Wind, Vijay Mahajan Journal of Marketing Research Consumer-driven Product DevelopmentIndustrial DesignInnovationProduct DevelopmentDesign	1997	515
The Delphi Method: Techniques and Applications Vijay Mahajan, Harold A. Linstone, Murray Turoff Journal of Marketing Research Method EngineeringEngineeringFormal ModelingAutomated ReasoningDelphi Method	1976	477
Consumers in a multichannel environment: Product utility, process utility, and channel choice Sridhar Balasubramanian, Rajagopal Raghunathan, Vijay Mahajan Journal of Interactive Marketing	2005	445
Form versus Function: How the Intensities of Specific Emotions Evoked in Functional versus Hedonic Trade-Offs Mediate Product Preferences Ravindra Chitturi, Rajagopal Raghunathan, Vijay Mahajan Journal of Marketing Research Behavioral Decision MakingAffective DesignAffective VariableAffective NeuroscienceConsumer Research	2007	441
Introduction Strategy for New Products with Positive and Negative Word-of-Mouth Vijay Mahajan, Eitan Muller, Roger A. Kerin Management Science Marketing AnalyticsDigital MarketingTargeted AdvertisingConsumer ResearchMovie Gandhi	1984	389

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