Concepedia
Statistics
Publications
143
Citations
20.5K
H-Index
77
Active since
1976
Affiliations
The University of Texas at Austin(Current)
Southern Methodist University
Tel Aviv University
University of Pennsylvania
University at Buffalo, State University of New York
Vijay Mahajan is an author at The University of Texas at Austin specializing in business, marketing, and management.
Publications per year
1976–2022
Consumer Switching Costs: A Typology, Antecedents, and Consequences
Thomas A. Burnham, Judy Frels, Vijay Mahajan · Journal of the Academy of Marketing Science · 2003 · 1.8K citations
Social Sciences, Marketing, Marketing Management +10
Delight by Design: The Role of Hedonic Versus Utilitarian Benefits
Ravindra Chitturi, Rajagopal Raghunathan, Vijay Mahajan · Journal of Marketing · 2008 · 830 citations
Business, Marketing, Marketing Management +17
Delight by Design: The Role of Hedonic versus Utilitarian Benefits
Ravindra Chitturi, Rajagopal Raghunathan, Vijay Mahajan · Journal of Marketing · 2008 · 709 citations
CORPORATE BOARD SIZE, COMPOSITION AND CORPORATE FAILURES IN RETAILING INDUSTRY[1]
Rajeswararao Chaganti, Vijay Mahajan, Subhash Sharma · Journal of Management Studies · 1985 · 598 citations
Management, Corporate Governance, Agency Theory +10
An Analysis of E-Business Adoption and its Impact on Business Performance
Fang Wu, Vijay Mahajan, Sridhar Balasubramanian · Journal of the Academy of Marketing Science · 2003 · 559 citations
Business, Information Systems, Management Information Systems +14
1–5 of 143