Concepedia

Thomas A. Burnham

TA

10

Publications

2.3K

Citations

10

H-Index

2001

Active since

Affiliations

University of Nevada, Reno(Current)

Colorado State University Pueblo

Thomas A. Burnham is an author at University of Nevada, Reno specializing in marketing, management, and consumer research.

Top concepts

MarketingManagementConsumer ResearchBusinessSocial InfluenceConsumer BehaviorConsumer EngagementCustomer SatisfactionInteractive MarketingPersuasion

Publications per year

2001–2021

10

Publications

10

Consumer Switching Costs: A Typology, Antecedents, and Consequences

Thomas A. Burnham, Judy Frels, Vijay Mahajan · Journal of the Academy of Marketing Science · 2003 · 1.8K citations

Economics, Consumer Economics, Management +6

CONSUMER RESPONSE TO GENETICALLY MODIFIED FOODS: MARKET SEGMENT ANALYSIS AND IMPLICATIONS FOR PRODUCERS AND POLICY MAKERS

Gregory A. Baker, Thomas A. Burnham · AgEcon Search (University of Minnesota, USA) · 2001 · 262 citations · Full text

Consumer Research, Genetically Modified Crops, Genetically Modified Foods +17

Do we understand each other? Toward a simulated empathy theory for entrepreneurship

Mark D. Packard, Thomas A. Burnham · Journal of Business Venturing · 2020 · 68 citations

Simulated Empathy Theory, Empathy, Management +4

Brand reputation and customer voluntary sharing behavior: the intervening roles of self-expressive brand perceptions and status seeking

Laee Choi, Thomas A. Burnham · Journal of Product & Brand Management · 2020 · 38 citations

Marketing, Customer Satisfaction, Self-expressive Brand Perceptions +15

WORD OF MOUTH OPPORTUNITY: WHY RECOMMENDATION LIKELIHOOD OVERESTIMATES POSITIVE WORD OF MOUTH

Thomas A. Burnham, R. Bret Leary · The Journal of Marketing Theory and Practice · 2018 · 30 citations

Customer Satisfaction, Digital Marketing, Consumer Research +19

Rows per page

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