Thomas A. Burnham - Concepedia

Concepedia

Author

Thomas A. Burnham

University of Nevada, Reno ORCID

Also Known As

Burnham, Thomas A., Thomas A. Burnham, Thomas Burnham

19

Publications

2.3K

Citations

10

H-Index

58

Concepts

All Affiliations

University of Nevada, Reno Colorado State University Pueblo

TA

About

Thomas A. Burnham is an author at University of Nevada, Reno specializing in marketing, management, and consumer research.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Management	8	8	2K
2	Business	5	5	2K
3	Engineering	1	1	25
4	Health Sciences	1	1	262
5	Public Health	1	1	262

Thomas A. Burnham

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10

Publications

2.3K

Citations

10

H-Index

	Year	Citations
Consumer Switching Costs: A Typology, Antecedents, and Consequences Thomas A. Burnham, Judy Frels, Vijay Mahajan Journal of the Academy of Marketing Science EconomicsConsumer EconomicsManagementConsumer ResearchBusiness	2003	1.8K
CONSUMER RESPONSE TO GENETICALLY MODIFIED FOODS: MARKET SEGMENT ANALYSIS AND IMPLICATIONS FOR PRODUCERS AND POLICY MAKERS Gregory A. Baker, Thomas A. Burnham AgEcon Search (University of Minnesota, USA) Consumer ResearchGenetically Modified CropsGenetically Modified FoodsConjoint AnalysisGm Crop	2001	262
Do we understand each other? Toward a simulated empathy theory for entrepreneurship Mark D. Packard, Thomas A. Burnham Journal of Business Venturing Simulated Empathy TheoryEmpathyManagementBusinessEntrepreneurship Research	2020	68
Brand reputation and customer voluntary sharing behavior: the intervening roles of self-expressive brand perceptions and status seeking Laee Choi, Thomas A. Burnham Journal of Product & Brand Management MarketingCustomer SatisfactionSelf-expressive Brand PerceptionsBehavioral SciencesBrand Self-expressiveness	2020	38
WORD OF MOUTH OPPORTUNITY: WHY RECOMMENDATION LIKELIHOOD OVERESTIMATES POSITIVE WORD OF MOUTH Thomas A. Burnham, R. Bret Leary The Journal of Marketing Theory and Practice Customer SatisfactionDigital MarketingConsumer ResearchSocial InfluenceCommunication	2018	30
Structural topic modelling segmentation: a segmentation method combining latent content and customer context Jorge Fresneda, Thomas A. Burnham, Chelsey Hill Journal of Marketing Management EngineeringStructural TopicTopical Prevalence DifferencesCustomer ProfilingCorpus Linguistics	2021	25
The effect of others’ participation on charitable behavior: Moderating role of recipient resource scarcity Ashesh Mukherjee, Seung Yun Lee, Thomas A. Burnham Journal of Business Research Community ParticipationCollective Action ProblemProsocial BehaviorRecipient Resource ScarcitySocial Behavior	2020	17
Factors influencing successful net promoter score adoption by a nonprofit organization: a case study of the Boy Scouts of America Thomas A. Burnham, Jeffrey Wong International Review on Public and Nonprofit Marketing Startup EcosystemSocial ImpactManagementBusinessEntrepreneurial Finance	2018	16
Consumer suggestion sharing: helpful, pragmatic and conditional Thomas A. Burnham, Garret Ridinger, Anne Carpenter, European Journal of Marketing Customer SatisfactionSuggestion SharingBehavioral Decision MakingConsumer MotivationConsumer Study	2020	16
I’ve got an idea! Exploring the antecedents of suggestion sharing in consumer services Thomas A. Burnham Journal of Services Marketing Customer ExperienceCustomer SatisfactionSuggestion SharingBehavioral Decision MakingConsumer Motivation	2020	13

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