Concepedia

Laee Choi

LC

21

Publications

942

Citations

15

H-Index

2013

Active since

Affiliations

Colorado State University Pueblo(Current)

Michigan State University

University of Arizona

Western Kentucky University

University of Nevada, Reno

Laee Choi is an author at Colorado State University Pueblo specializing in management, customer satisfaction, and business.

Top concepts

ManagementCustomer SatisfactionBusinessMarketingConsumer ResearchConsumer BehaviorOrganizational BehaviorConsumer EngagementInteractive MarketingMotivation

Publications per year

2013–2024

21

Publications

21

Having fun while receiving rewards?: Exploration of gamification in loyalty programs for consumer loyalty

Jiyoung Hwang, Laee Choi · Journal of Business Research · 2019 · 331 citations

Customer Satisfaction, Engineering, Behavioral Decision Making +16

A multi-group analysis of social media engagement and loyalty constructs between full-service and low-cost carriers in Hong Kong

C.K.M. Lee, Kam K.H. Ng, Hing Kai Chan et al. · Journal of Air Transport Management · 2018 · 67 citations · Full text

Customer Satisfaction, Social Media, Mobile Marketing +12

The role of prosocial and proactive personality in customer citizenship behaviors

Laee Choi, Jiyoung Hwang · Journal of Consumer Marketing · 2019 · 61 citations

Service Provider, Customer Satisfaction, Customer Experience +18

Exploring antecedents of customer citizenship behaviors in services

Laee Choi, Sherry Lotz · Service Industries Journal · 2017 · 59 citations

The Effects of Employee Voice and Delight on Job Satisfaction and Behaviors: Comparison Between Employee Generations

Mi‐Ran Kim, Bonnie J. Knutson, Laee Choi · Journal of Hospitality Marketing & Management · 2015 · 58 citations

Customer Satisfaction, Multigenerational Workforce, Job Performance +24

Rows per page

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