Concepedia

Jiyoung Hwang

JH

20

Publications

2K

Citations

17

H-Index

2006

Active since

Affiliations

University of North Carolina at Greensboro(Current)

Sungkyunkwan University

The Ohio State University

Colorado State University Pueblo

Jiyoung Hwang is an author at University of North Carolina at Greensboro specializing in consumer research, consumer behavior, and management.

Top concepts

MarketingManagementConsumer BehaviorConsumer ResearchBusinessConsumer Decision MakingBrandingBrand ManagementCustomer SatisfactionPsychology

Publications per year

2006–2021

20

Publications

20

Having fun while receiving rewards?: Exploration of gamification in loyalty programs for consumer loyalty

Jiyoung Hwang, Laee Choi · Journal of Business Research · 2019 · 331 citations

Customer Satisfaction, Engineering, Behavioral Decision Making +16

Share more, drive less: Millennials value perception and behavioral intent in using collaborative consumption services

Jiyoung Hwang, Merlyn A. Griffiths · Journal of Consumer Marketing · 2017 · 282 citations

Behavioral Decision Making, Digital Marketing, Drive Less +23

The role of emotional aspects in younger consumer‐brand relationships

Jiyoung Hwang, Jay Kandampully · Journal of Product & Brand Management · 2012 · 277 citations

Brand Strategy, Consumer Research, Brand Love +19

Freedom from ownership: An exploration of access-based consumption

Stéphanie Lawson, Mark R. Gleim, Rebeca Perren et al. · Journal of Business Research · 2016 · 210 citations

Economics, Ownership Theory, Business +6

Organic food as self-presentation: The role of psychological motivation in older consumers' purchase intention of organic food

Jiyoung Hwang · Journal of Retailing and Consumer Services · 2015 · 173 citations

Food Choice, Behavioral Sciences, Food Marketing +12

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