Jiyoung Hwang - Concepedia

Author

Jiyoung Hwang

University of North Carolina at Greensboro ORCID

Also Known As

Hwang, Ji-Young, Ji-Young Hwang, Ji-young Hwang, Jiyoung Hwang, The Korean Society of Culture and Convergence, 이화여자대학교 국어국문학과 조교수, 충북대학교 국어교육과 조교수

Publications

Citations

H-Index

113

Concepts

All Affiliations

University of North Carolina at Greensboro Sungkyunkwan University The Ohio State University Colorado State University Pueblo Bryan College

About

Jiyoung Hwang is an author at University of North Carolina at Greensboro specializing in consumer research, consumer behavior, and management.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Business	9	9	738
2	Health Sciences	4	4	402
3	Education	2	2	181
4	Engineering	2	2	360
5	Law	1	1	210

Jiyoung Hwang

Publications

Citations

H-Index

Page 1

	Year	Citations
Having fun while receiving rewards?: Exploration of gamification in loyalty programs for consumer loyalty Jiyoung Hwang, Laee Choi Journal of Business Research Customer SatisfactionEngineeringBehavioral Decision MakingConsumer ResearchConsumer Engagement	2019	331
Share more, drive less: Millennials value perception and behavioral intent in using collaborative consumption services Jiyoung Hwang, Merlyn A. Griffiths Journal of Consumer Marketing Behavioral Decision MakingDigital MarketingDrive LessConsumer StudyConsumer Research	2017	282
The role of emotional aspects in younger consumer‐brand relationships Jiyoung Hwang, Jay Kandampully Journal of Product & Brand Management Brand StrategyConsumer ResearchBrand LoveBrand LoyaltyPsychology	2012	277
Freedom from ownership: An exploration of access-based consumption Stéphanie Lawson, Mark R. Gleim, Rebeca Perren, Journal of Business Research EconomicsOwnership TheoryBusinessLawInformation Access	2016	210
Organic food as self-presentation: The role of psychological motivation in older consumers' purchase intention of organic food Jiyoung Hwang Journal of Retailing and Consumer Services Food ChoiceBehavioral SciencesFood MarketingOlder ConsumersConsumer Study	2015	173
The driving role of consumers’ perceived credence attributes in organic food purchase decisions: A comparison of two groups of consumers Hyun‐Joo Lee, Jiyoung Hwang Food Quality and Preference Food ChoiceConsumer Decision MakingConsumer UncertaintyBehavioral SciencesBehavioral Decision Making	2016	143
Design thinking for innovation: Composition, consequence, and contingency Cheryl Nakata, Jiyoung Hwang Journal of Business Research Design InnovationCreativityDesignDesign ThinkingEducation	2020	131
What drives consumers to certain retailers for organic food purchase: The role of fit for consumers’ retail store preference Jiyoung Hwang, Jae‐Eun Chung Journal of Retailing and Consumer Services Food ChoiceConsumer Decision MakingFood MarketingConsumer UncertaintyCertain Retailers	2018	71
The role of prosocial and proactive personality in customer citizenship behaviors Laee Choi, Jiyoung Hwang Journal of Consumer Marketing Service ProviderCustomer SatisfactionCustomer ExperienceConsumer ResearchOrganizational Behavior	2019	61
Embracing CSR in pro-social relationship marketing program: understanding driving forces of positive consumer responses Jiyoung Hwang, Jay Kandampully Journal of Services Marketing Consumer StudySocial MarketingConsumer ResearchSocial InfluenceConsumer Engagement	2015	55

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