Concepedia

Merlyn A. Griffiths

MA

Statistics

Publications

8

Citations

717

H-Index

8

Active since

2008

Affiliations

University of North Carolina at Greensboro(Current)

University of California, Irvine

Merlyn A. Griffiths is an author at University of North Carolina at Greensboro specializing in marketing, marketing management, and public health.

Publications per year

2008–2021

8

Publications

8

Share more, drive less: Millennials value perception and behavioral intent in using collaborative consumption services

Jiyoung Hwang, Merlyn A. Griffiths · Journal of Consumer Marketing · 2017 · 285 citations

Business, Marketing, Marketing Management +14

Franchisee perceived relationship value

Tracy Harmon, Merlyn A. Griffiths · Journal of Business and Industrial Marketing · 2008 · 115 citations

Business, Marketing, Marketing Management +11

Dibs! Customer Territorial Behaviors

Merlyn A. Griffiths, Mary C. Gilly · Journal of Service Research · 2012 · 78 citations · Full text

Social Sciences, Human Geography, Organizational Behavior +15

Hubble Bubble Trouble: The Need for Education about and Regulation of Hookah Smoking

Merlyn A. Griffiths, Tracy Harmon, Mary C. Gilly · Journal of Public Policy & Marketing · 2011 · 74 citations

Public Health, Health Behavior, Marketing +12

Consumer perceptions of genetically modified foods: a mixed-method approach

Sarah Lefebvre, Laurel Aynne Cook, Merlyn A. Griffiths · Journal of Consumer Marketing · 2019 · 53 citations · Full text

Agriculture, Food Science, Marketing +16

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