Concepedia

Merlyn A. Griffiths

MA

Statistics

Publications

8

Citations

695

H-Index

8

Active since

2008

Affiliations

University of North Carolina at Greensboro(Current)

University of California, Irvine

Merlyn A. Griffiths is an author at University of North Carolina at Greensboro specializing in marketing, consumer research, and management.

Top concepts

MarketingConsumer ResearchManagementBrand ManagementConsumer BehaviorBrandingBusinessDigital MarketingInteractive MarketingConsumer Decision Making

Publications per year

2008–2021

8

Publications

8

Share more, drive less: Millennials value perception and behavioral intent in using collaborative consumption services

Jiyoung Hwang, Merlyn A. Griffiths · Journal of Consumer Marketing · 2017 · 282 citations

Behavioral Decision Making, Digital Marketing, Drive Less +23

Franchisee perceived relationship value

Tracy Harmon, Merlyn A. Griffiths · Journal of Business and Industrial Marketing · 2008 · 112 citations

Customer Satisfaction, Value Theory, Consumer Research +16

Dibs! Customer Territorial Behaviors

Merlyn A. Griffiths, Mary C. Gilly · Journal of Service Research · 2012 · 74 citations · Full text

Customer Experience, Customer Satisfaction, Territorial Behavior +22

Hubble Bubble Trouble: The Need for Education about and Regulation of Hookah Smoking

Merlyn A. Griffiths, Tracy Harmon, Mary C. Gilly · Journal of Public Policy & Marketing · 2011 · 72 citations

Tobacco Cessation, Digital Marketing, Consumer Study +25

Consumer perceptions of genetically modified foods: a mixed-method approach

Sarah Lefebvre, Laurel Aynne Cook, Merlyn A. Griffiths · Journal of Consumer Marketing · 2019 · 51 citations

Consumer Uncertainty, Product Labeling, Agricultural Economics +21

1–5 of 8