Laurel Aynne Cook

Conceptualizing the multiple dimensions of consumer financial vulnerability

Genevieve E. O’Connor, Casey E. Newmeyer, Nancy Wong et al. · Journal of Business Research · 2018 · 124 citations

Risk Management, Consumer Finance, Marketing +2

Broken halos and shattered horns: overcoming the biasing effects of prior expectations through objective information disclosure

Scot Burton, Laurel Aynne Cook, Elizabeth Howlett et al. · Journal of the Academy of Marketing Science · 2014 · 88 citations

Behavioral Decision Making, Information Behavior, Accounting +11

Consumer perceptions of genetically modified foods: a mixed-method approach

Sarah Lefebvre, Laurel Aynne Cook, Merlyn A. Griffiths · Journal of Consumer Marketing · 2019 · 51 citations

Consumer Uncertainty, Product Labeling, Agricultural Economics +21

Effects of Perceived Scarcity on Financial Decision Making

Laurel Aynne Cook, Raika Sadeghein · Journal of Public Policy & Marketing · 2017 · 41 citations

Consumer Economics, Consumer Uncertainty, Behavioral Decision Making +22

Product knowledge and information processing of organic foods

Julie V. Stanton, Laurel Aynne Cook · Journal of Consumer Marketing · 2019 · 35 citations

Consumer Uncertainty, Behavioral Decision Making, Consumer Study +21