Sarah Lefebvre

Good Guys Can Finish First: How Brand Reputation Affects Extension Evaluations

Zachary Johnson, Huifang Mao, Sarah Lefebvre et al. · Journal of Consumer Psychology · 2019 · 63 citations

Consumer perceptions of genetically modified foods: a mixed-method approach

Sarah Lefebvre, Laurel Aynne Cook, Merlyn A. Griffiths · Journal of Consumer Marketing · 2019 · 51 citations

Consumer Uncertainty, Product Labeling, Agricultural Economics +21

Thinking outside the bottle: Effects of alternative wine packaging

Marissa Orlowski, Sarah Lefebvre, Robin M. Back · Journal of Retailing and Consumer Services · 2022 · 42 citations

Alternative Wine Packaging, Culture, Advertising +9

The blender effect: Physical state of food influences healthiness perceptions and consumption decisions

Courtney Szocs, Sarah Lefebvre · Food Quality and Preference · 2016 · 35 citations

Food Choice, Nutrition, Blender Effect +9

What am I tipping you for? Customer response to tipping requests at limited-service restaurants

Ismail Karabas, Marissa Orlowski, Sarah Lefebvre · International Journal of Contemporary Hospitality Management · 2020 · 33 citations · Full text

Customer Satisfaction, Behavioral Decision Making, Consumer Research +23