Zachary Johnson

Good Guys Can Finish First: How Brand Reputation Affects Extension Evaluations

Zachary Johnson, Huifang Mao, Sarah Lefebvre et al. · Journal of Consumer Psychology · 2019 · 63 citations

Antecedents and consequences of flow state in e-commerce

Yun Jung Lee, Sejin Ha, Zachary Johnson · Journal of Consumer Marketing · 2019 · 55 citations

Customer Satisfaction, Digital Marketing, Purpose Flow +22

Community identification increases consumer‐to‐consumer helping, but not always

Zachary Johnson, Carolyn Massiah, Jeffrey Allan · Journal of Consumer Marketing · 2013 · 45 citations

Community Perception, Consumer Motivation, Consumer Study +21

Country-of-origin fit: When does a discrepancy between brand origin and country of manufacture reduce consumers’ product evaluations?

Zachary Johnson, Yichao Tian, Sangwon Lee · Journal of Brand Management · 2016 · 38 citations

Marketing, Consumer Uncertainty, Brand Equity +10

The effect of new product design and innovation on South Korean consumer’s willingness to buy

Sangwon Lee, Zachary Johnson · Asia Pacific Journal of Marketing and Logistics · 2017 · 37 citations

Innovation Evaluation, Innovation Adoption, New Design Form +23