Sangwon Lee

Salesperson competitive intelligence and performance: The role of product knowledge and sales force automation usage

Babu John Mariadoss, Chad Milewicz, Sangwon Lee et al. · Industrial Marketing Management · 2013 · 113 citations

Management, Marketing, Marketing Management +14

Designed to Succeed: Dimensions of Product Design and Their Impact on Market Share

Rupinder P. Jindal, Kumar R. Sarangee, Raj Echambadi et al. · Journal of Marketing · 2016 · 89 citations

Arts, Design, Strategic Management +15

Country-of-origin fit: When does a discrepancy between brand origin and country of manufacture reduce consumers’ product evaluations?

Zachary Johnson, Yichao Tian, Sangwon Lee · Journal of Brand Management · 2016 · 39 citations

Business, Marketing, Marketing Management +15

The effect of new product design and innovation on South Korean consumer’s willingness to buy

Sangwon Lee, Zachary Johnson · Asia Pacific Journal of Marketing and Logistics · 2017 · 38 citations

Management, Marketing, Innovation +8

When does the developing country brand name alleviate the brand origin effect? Interplay of brand name and brand origin

Sangwon Lee · International Journal of Emerging Markets · 2019 · 27 citations

Business, Marketing, Marketing Management +17