Concepedia

Yichao Tian

YT

1

Publications

38

Citations

1

H-Index

2016

Active since

Affiliations

Adelphi University(Current)

Yichao Tian is an author at Adelphi University specializing in international business, international marketing, and brand equity.

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Publications per year

2016–2016

1

Publications

1

Country-of-origin fit: When does a discrepancy between brand origin and country of manufacture reduce consumers’ product evaluations?

Zachary Johnson, Yichao Tian, Sangwon Lee · Journal of Brand Management · 2016 · 38 citations

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