Concepedia
Statistics
Publications
21
Citations
1.5K
H-Index
19
Active since
2010
Affiliations
Washington State University(Current)
George Mason University
University of Nevada, Las Vegas
University of Houston
University of Illinois Urbana-Champaign
Babu John Mariadoss is an author at Washington State University specializing in business, marketing, and management.
Publications per year
2010–2024
Marketing capabilities and innovation-based strategies for environmental sustainability: An exploratory investigation of B2B firms
Babu John Mariadoss, Patriya Tansuhaj, Nacef Mouri · Industrial Marketing Management · 2011 · 217 citations
Business, Marketing, Marketing Management +13
Buffering and Amplifying Effects of Relationship Commitment in Business-to-Business Relationships
Shankar Ganesan, Steven P. Brown, Babu John Mariadoss et al. · Journal of Marketing Research · 2010 · 202 citations
Management, Organizational Behavior, Supply Chain Management +16
Strategic marketing ambidexterity: antecedents and financial consequences
Brett W. Josephson, Jean L. Johnson, Babu John Mariadoss · Journal of the Academy of Marketing Science · 2015 · 156 citations
Influences of Firm Orientations on Sustainable Supply Chain Management
Babu John Mariadoss, Patriya Tansuhaj, Nadia Pomirleanu · Journal of Business Research · 2016 · 117 citations
Management, Strategic Management, Supply Chain Management +12
Salesperson competitive intelligence and performance: The role of product knowledge and sales force automation usage
Babu John Mariadoss, Chad Milewicz, Sangwon Lee et al. · Industrial Marketing Management · 2013 · 113 citations
Management, Marketing, Marketing Management +14
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