Concepedia

Nacef Mouri

NM

Statistics

Publications

11

Citations

589

H-Index

11

Active since

2005

Affiliations

George Mason University(Current)

International University of Rabat

University of Central Florida

Washington State University

Nacef Mouri is an author at George Mason University specializing in business, management, and marketing.

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Top concepts

Publications per year

2005–2024

11

Publications

11

Marketing capabilities and innovation-based strategies for environmental sustainability: An exploratory investigation of B2B firms

Babu John Mariadoss, Patriya Tansuhaj, Nacef Mouri · Industrial Marketing Management · 2011 · 212 citations

, , +11

The impact of management commitment alignment on salespersons' adoption of sales force automation technologies: An empirical investigation

Robert Cascio, Babu John Mariadoss, Nacef Mouri · Industrial Marketing Management · 2010 · 88 citations

, , +14

Antecedents of Innovativeness in Technology‐Based Services (TBS): Peering into the Black Box of Entrepreneurial Orientation

Maheshkumar P. Joshi, Sidhartha R. Das, Nacef Mouri · Decision Sciences · 2015 · 60 citations

, , +20

A Comparative Study of the Use of “Iconic” versus “Generic” Advertising Images for Destination Marketing

Stephen W. Litvin, Nacef Mouri · Journal of Travel Research · 2009 · 58 citations

, , +19

Alliance portfolios and shareholder value in post-IPO firms: The moderating roles of portfolio structure and firm-level uncertainty

Nacef Mouri, MB Sarkar, Melissa B. Frye · Journal of Business Venturing · 2011 · 56 citations

, , +8

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