Concepedia

Brett W. Josephson

BW

6

Publications

404

Citations

6

H-Index

2013

Active since

Affiliations

George Mason University(Current)

Washington State University

Brett W. Josephson is an author at George Mason University specializing in business, management, and marketing.

Top concepts

BusinessMarketingManagementBusiness StrategyStrategic ManagementFinancial RiskFirm PerformancePolitical EconomyCorporate GovernanceMarketing Management

Publications per year

2013–2022

6

Publications

6

Strategic marketing ambidexterity: antecedents and financial consequences

Brett W. Josephson, Jean L. Johnson, Babu John Mariadoss · Journal of the Academy of Marketing Science · 2015 · 149 citations

Strategic Marketing Ambidexterity, Management, Business +7

Service Transition Strategies in Manufacturing

Brett W. Josephson, Jean L. Johnson, Babu John Mariadoss et al. · Journal of Service Research · 2015 · 76 citations

Firm Performance, Organizational Economics, Strategic Coherence +17

Uncle Sam Rising: Performance Implications of Business-to-Government Relationships

Brett W. Josephson, Ju-Yeon Lee, Babu John Mariadoss et al. · Journal of Marketing · 2018 · 62 citations · Full text

Business-to-business Research, Organizational Economics, Multimethod Approaches +16

Marketing’s roles in innovation in business-to-business firms: Status, issues, and research agenda

Abbie Griffin, Brett W. Josephson, Gary L. Lilien et al. · Marketing Letters · 2013 · 51 citations

Research Agenda, Business-to-business Research, ’ S Roles +9

Political Management, Research and Development, and Advertising Capital in the Pharmaceutical Industry: A Good Prognosis?

Kelly D. Martin, Brett W. Josephson, Gautham Vadakkepatt et al. · Journal of Marketing · 2018 · 46 citations

Pharmaceutical Research, Firm Performance, Advertising Capital +19

Rows per page

1–5 of 6