Concepedia

Gautham Vadakkepatt

GV

Statistics

Publications

10

Citations

1.2K

H-Index

10

Active since

2010

Affiliations

George Mason University(Current)

Texas A&M University

Colorado State University

Rice University

The Ohio State University

Gautham Vadakkepatt is an author at George Mason University specializing in marketing, business, and marketing management.

Publications per year

2010–2022

10

Publications

10

A Meta-Analysis of Electronic Word-of-Mouth Elasticity

Ya You, Gautham Vadakkepatt, Amit Joshi · Journal of Marketing · 2015 · 454 citations · Full text

Business, Marketing, Marketing Management +14

Sustainable Retailing

Gautham Vadakkepatt, Karen Page Winterich, Vikas Mittal et al. · Journal of Retailing · 2020 · 220 citations · Full text

Management, Retail Management, Supply Chain Management +15

Interactive Technologies and Retailing Strategy: A Review, Conceptual Framework and Future Research Directions

Rajan Varadarajan, Raji Srinivasan, Gautham Vadakkepatt et al. · Journal of Interactive Marketing · 2010 · 198 citations

Business, Information Technology, Strategic Management +11

Examining moral authority in the marketplace: A conceptualization and framework

Jessica J. Hoppner, Gautham Vadakkepatt · Journal of Business Research · 2018 · 87 citations

Humanities, Marketing, Business Ethics +5

Political Management, Research and Development, and Advertising Capital in the Pharmaceutical Industry: A Good Prognosis?

Kelly D. Martin, Brett W. Josephson, Gautham Vadakkepatt et al. · Journal of Marketing · 2018 · 51 citations

Business, Finance, Strategic Management +17

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