Concepedia

Ya You

YY

5

Publications

691

Citations

5

H-Index

2015

Active since

Affiliations

California State University, East Bay(Current)

University of Hawaiʻi at Mānoa

International Institute for Management Development

Ya You is an author at California State University, East Bay specializing in management, business, and marketing.

Top concepts

BusinessManagementMarketingConsumer ResearchCustomer SatisfactionInteractive MarketingAdvertisingBrand EquityBrand AwarenessBusiness Strategy

Publications per year

2015–2020

5

Publications

5

A Meta-Analysis of Electronic Word-of-Mouth Elasticity

Ya You, Gautham Vadakkepatt, Amit Joshi · Journal of Marketing · 2015 · 447 citations

Customer Satisfaction, Online Customer Behavior, Customer Review +15

How CEO/CMO characteristics affect innovation and stock returns: findings and future directions

Ya You, Shuba Srinivasan, Koen Pauwels et al. · Journal of the Academy of Marketing Science · 2020 · 127 citations

Firm Performance, Future Directions, Corporate Strategy +12

The Impact of User-Generated Content and Traditional Media on Customer Acquisition and Retention

Ya You, Amit Joshi · Journal of Advertising · 2020 · 47 citations

Customer Experience, Customer Satisfaction, Digital Marketing +19

The interplay between brand relationship norms and ease of sharing on electronic word-of-mouth and willingness to pay

Ya You, Yi He, Qimei Chen et al. · Information & Management · 2020 · 42 citations

Customer Satisfaction, Online Customer Behavior, Electronic Word-of-mouth +13

Our conditional love for the underdog: The effect of brand positioning and the lay theory of achievement on WOM

Yi He, Ya You, Qimei Chen · Journal of Business Research · 2020 · 28 citations

Marketing, Consumer Culture, Brand Equity +14

Rows per page

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