Jessica J. Hoppner

Reciprocity in Relationship Marketing: A Cross-Cultural Examination of the Effects of Equivalence and Immediacy on Relationship Quality and Satisfaction with Performance

Jessica J. Hoppner, David A. Griffith, Ryan C. White · Journal of International Marketing · 2015 · 99 citations

Customer Satisfaction, International Marketing, Consumer Research +21

The Role of Reciprocity in Clarifying the Performance Payoff of Relational Behavior

Jessica J. Hoppner, David A. Griffith · Journal of Marketing Research · 2011 · 89 citations

Behavioral Decision Making, Social Psychology, Social Influence +21

Examining moral authority in the marketplace: A conceptualization and framework

Jessica J. Hoppner, Gautham Vadakkepatt · Journal of Business Research · 2018 · 79 citations

Sales Ethics, Ethical Dilemma, Management +6

Global marketing managers

David A. Griffith, Jessica J. Hoppner · International Marketing Review · 2013 · 62 citations

Digital Marketing, International Marketing, Brand Strategy +21

The Influence of the Structure of Interdependence on the Response to Inequity in Buyer–Supplier Relationships

David A. Griffith, Jessica J. Hoppner, Hannah S. Lee et al. · Journal of Marketing Research · 2016 · 62 citations

Negotiation, Customer Satisfaction, Supplier Relationship +14