Ryan C. White

Reciprocity in Relationship Marketing: A Cross-Cultural Examination of the Effects of Equivalence and Immediacy on Relationship Quality and Satisfaction with Performance

Jessica J. Hoppner, David A. Griffith, Ryan C. White · Journal of International Marketing · 2015 · 99 citations

Customer Satisfaction, International Marketing, Consumer Research +21

The effects of service on multichannel retailers ' brand equity

Ryan C. White, Sacha Joseph‐Mathews, Clay M. Voorhees · Journal of Services Marketing · 2013 · 55 citations

Customer Experience, Customer Satisfaction, Digital Marketing +21

Fool’s Gold? Assessing the Impact of the Value of Airline Loyalty Programs on Brand Equity Perceptions and Share of Wallet

Clay M. Voorhees, Ryan C. White, Michael McCall et al. · Cornell Hospitality Quarterly · 2015 · 32 citations · Full text

Customer Satisfaction, Consumer Research, Brand Strategy +21

Reciprocity in Relationship Marketing: A Cross-Cultural Examination of the Effects of Equivalence and Immediacy on Relationship Quality and Satisfaction with Performance

Jessica J. Hoppner, David A. Griffith, Ryan C. White · Journal of International Marketing · 2015 · 12 citations

Customer Satisfaction, Relationship Marketing, Cross-cultural Examination +9