Hannah S. Lee

Big Data Facilitation, Utilization, and Monetization: Exploring the 3Vs in a New Product Development Process

Jeff S. Johnson, Scott B. Friend, Hannah S. Lee · Journal of Product Innovation Management · 2017 · 265 citations

Business Intelligence, Big Data Analytics, Data-driven Innovation +23

The Influence of the Structure of Interdependence on the Response to Inequity in Buyer–Supplier Relationships

David A. Griffith, Jessica J. Hoppner, Hannah S. Lee et al. · Journal of Marketing Research · 2016 · 62 citations

Negotiation, Customer Satisfaction, Supplier Relationship +14

Marketing process adaptation

David A. Griffith, Hannah S. Lee, Chang Seob Yeo et al. · International Marketing Review · 2014 · 45 citations

International Marketing, Consumer Research, Management +18

Cross–National Collaboration of Marketing Personnel within a Multinational: Leveraging Customer Participation for New Product Advantage

David A. Griffith, Hannah S. Lee · Journal of International Marketing · 2016 · 33 citations

Customer Satisfaction, International Marketing, Multinational Enterprise +19

The Balancing of Country-Based Interaction Orientation and Marketing Strategy Implementation Adaptation/Standardization for Profit Growth in Multinational Corporations

Hannah S. Lee, David A. Griffith · Journal of International Marketing · 2019 · 33 citations

International Marketing, Multinational Enterprise, Internationalization +19