Concepedia

Scott B. Friend

SB

35

Publications

1.4K

Citations

23

H-Index

2008

Active since

Affiliations

Miami University(Current)

University of Missouri–Kansas City

University of Nebraska–Lincoln

University of St. Thomas - Minnesota

Missouri State University

Scott B. Friend is an author at Miami University specializing in management, marketing, and business.

Top concepts

ManagementMarketingBusinessCustomer SatisfactionConsumer ResearchBusiness StrategyStrategic ManagementConsumer BehaviorMarketing ManagementInteractive Marketing

Publications per year

2008–2024

35

Publications

35

Big Data Facilitation, Utilization, and Monetization: Exploring the 3Vs in a New Product Development Process

Jeff S. Johnson, Scott B. Friend, Hannah S. Lee · Journal of Product Innovation Management · 2017 · 265 citations

Business Intelligence, Big Data Analytics, Data-driven Innovation +23

Positive Psychology In Sales: Integrating Psychological Capital

Scott B. Friend, Jeff S. Johnson, Fred Luthans et al. · The Journal of Marketing Theory and Practice · 2016 · 74 citations

Performance Management, Customer Satisfaction, Employee Attitude +14

Contingent cross-selling and up-selling relationships with performance and job satisfaction: an MOA-theoretic examination

Jeff S. Johnson, Scott B. Friend · Journal of Personal Selling and Sales Management · 2014 · 65 citations

Marketing Analytics, Customer Satisfaction, Contingent Cross-selling +16

Sales enablement: conceptualizing and developing a dynamic capability

Robert M. Peterson, Avinash Malshe, Scott B. Friend et al. · Journal of the Academy of Marketing Science · 2020 · 59 citations

Sales Management, Sales Enablement, Management +6

Measuring Salesperson Burnout: A Reduced Maslach Burnout Inventory for Sales Researchers

Brian N. Rutherford, G. Alexander Hamwi, Scott B. Friend et al. · Journal of Personal Selling and Sales Management · 2011 · 57 citations

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