Concepedia

Rajan Varadarajan

RV

34

Publications

3.9K

Citations

24

H-Index

1989

Active since

Affiliations

Texas A&M University(Current)

Mitchell Institute

Emory University

Drexel University

The University of Texas at Austin

Rajan Varadarajan is an author at Texas A&M University specializing in management, business, and marketing.

Top concepts

BusinessManagementMarketingBusiness StrategyStrategic ManagementMarketing StrategyCustomer SatisfactionInteractive MarketingGlobal StrategyMarketing Management

Publications per year

1989–2024

34

Publications

34

Strategic marketing and marketing strategy: domain, definition, fundamental issues and foundational premises

Rajan Varadarajan · Journal of the Academy of Marketing Science · 2009 · 455 citations

Management, Business, Business Strategy +8

Innovating for sustainability: a framework for sustainable innovations and a model of sustainable innovations orientation

Rajan Varadarajan · Journal of the Academy of Marketing Science · 2015 · 328 citations

Engineering, Eco-innovation, Design +13

Customer satisfaction and firm performance: insights from over a quarter century of empirical research

Ashley S. Otto, David M. Szymanski, Rajan Varadarajan · Journal of the Academy of Marketing Science · 2019 · 317 citations

Customer Profitability, Customer Satisfaction, Service Quality +7

Customer information resources advantage, marketing strategy and business performance: A market resources based view

Rajan Varadarajan · Industrial Marketing Management · 2020 · 295 citations

Customer Satisfaction, Resource-based View, Market Resources +13

Asymmetric New Product Development Alliances: Win-Win or Win-Lose Partnerships?

Kartik Kalaignanam, Venkatesh Shankar, Rajan Varadarajan · Management Science · 2007 · 246 citations

Law, Industrial Collaboration, Industrial Organization +20

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