52
Publications
12.6K
Citations
37
H-Index
1996
Active since
Venkatesh Shankar is an author at Texas A&M University specializing in marketing, management, and business.
Top concepts
ManagementMarketingBusinessConsumer ResearchCustomer SatisfactionInteractive MarketingConsumer BehaviorBusiness StrategyDigital MarketingStrategic Management
Publications per year
1996–2024
52
52
Shun Yin Lam, Venkatesh Shankar, M. Krishna Erramilli et al. · Journal of the Academy of Marketing Science · 2004 · 1.8K citations
Transforming the Customer Experience through New Technologies
Wayne D. Hoyer, Mirja Kroschke, Bernd H. Schmitt et al. · Journal of Interactive Marketing · 2020 · 901 citations
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