Concepedia

Fareena Sultan

FS

Statistics

Publications

28

Citations

5.7K

H-Index

24

Active since

1990

Affiliations

Northeastern University(Current)

College of Business Administration

University of California, Berkeley

Massachusetts Institute of Technology

Columbia University

Fareena Sultan is an author at Northeastern University specializing in marketing, business, and consumer behavior.

Publications per year

1990–2016

28

Publications

28

Are the Drivers and Role of Online Trust the Same for All Web Sites and Consumers? A Large-Scale Exploratory Empirical Study

Yakov Bart, Venkatesh Shankar, Fareena Sultan et al. · Journal of Marketing · 2005 · 1.4K citations

Business, Marketing, Marketing Management +14

Placing Trust at the Center of Your Internet Strategy

Glen L. Urban, Fareena Sultan, William J. Qualls · 2000 · 775 citations

Business, Marketing, Marketing Management +15

Online trust: a stakeholder perspective, concepts, implications, and future directions

Venkatesh Shankar, Glen L. Urban, Fareena Sultan · The Journal of Strategic Information Systems · 2002 · 673 citations

Social Sciences, Information Systems, Management Information Systems +16

A Meta-Analysis of Applications of Diffusion Models

Fareena Sultan, John U. Farley, Donald R. Lehmann · Journal of Marketing Research · 1990 · 568 citations

Public Health, Biostatistics, Economics +17

A Meta-Analysis of Applications of Diffusion Models

Fareena Sultan, John U. Farley, Donald R. Lehmann · Journal of Marketing Research · 1990 · 325 citations

Public Health, Biostatistics, Economics +17

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