Concepedia

Yakov Bart

YB

23

Publications

7.5K

Citations

17

H-Index

2005

Active since

Affiliations

Northeastern University(Current)

University of Oxford

Carnegie Mellon University

Emory University

Peking University

Yakov Bart is an author at Northeastern University specializing in management, business, and consumer behavior.

Top concepts

ManagementBusinessMarketingConsumer ResearchConsumer BehaviorInteractive MarketingDigital MarketingCommunicationCustomer SatisfactionMarketing Insights

Publications per year

2005–2023

23

Publications

23

Digital transformation: A multidisciplinary reflection and research agenda

Peter C. Verhoef, Thijs Broekhuizen, Yakov Bart et al. · Journal of Business Research · 2019 · 4.2K citations · Full text

Are the Drivers and Role of Online Trust the Same for All Web Sites and Consumers? A Large-Scale Exploratory Empirical Study

Yakov Bart, Venkatesh Shankar, Fareena Sultan et al. · Journal of Marketing · 2005 · 1.4K citations

Customer Satisfaction, Web Site Categories, Consumer Research +21

Brave New World? On AI and the Management of Customer Relationships

Barak Libai, Yakov Bart, Sonja Gensler et al. · Journal of Interactive Marketing · 2020 · 297 citations · Full text

Artificial Intelligence, Customer Satisfaction, Customer Experience +18

Which Products Are Best Suited to Mobile Advertising? A Field Study of Mobile Display Advertising Effects on Consumer Attitudes and Intentions

Yakov Bart, Andrew T. Stephen, Miklós Sárváry · Journal of Marketing Research · 2014 · 287 citations

Customer Satisfaction, Digital Marketing, Targeted Advertising +23

Consumer Connectivity in a Complex, Technology-enabled, and Mobile-oriented World with Smart Products

Peter C. Verhoef, Andrew T. Stephen, P.K. Kannan et al. · Journal of Interactive Marketing · 2017 · 252 citations · Full text

Rows per page

1–5 of 23