Yakov Bart

Digital transformation: A multidisciplinary reflection and research agenda

Peter C. Verhoef, Thijs Broekhuizen, Yakov Bart et al. · Journal of Business Research · 2019 · 4.7K citations · Full text

Business, Strategic Management, Strategy +16

Are the Drivers and Role of Online Trust the Same for All Web Sites and Consumers? A Large-Scale Exploratory Empirical Study

Yakov Bart, Venkatesh Shankar, Fareena Sultan et al. · Journal of Marketing · 2005 · 1.4K citations

Business, Marketing, Marketing Management +14

Brave New World? On AI and the Management of Customer Relationships

Barak Libai, Yakov Bart, Sonja Gensler et al. · Journal of Interactive Marketing · 2020 · 321 citations · Full text

Business, Marketing, Marketing Management +17

Which Products Are Best Suited to Mobile Advertising? A Field Study of Mobile Display Advertising Effects on Consumer Attitudes and Intentions

Yakov Bart, Andrew T. Stephen, Miklós Sárváry · Journal of Marketing Research · 2014 · 293 citations

Business, Marketing, Marketing Management +17

Consumer Connectivity in a Complex, Technology-enabled, and Mobile-oriented World with Smart Products

Peter C. Verhoef, Andrew T. Stephen, P.K. Kannan et al. · Journal of Interactive Marketing · 2017 · 257 citations · Full text

Computing, Information Technology, Marketing +17