Digital transformation: A multidisciplinary reflection and research agenda

Peter C. Verhoef, Thijs Broekhuizen, Yakov Bart, +4

Journal of Business Research

Are the Drivers and Role of Online Trust the Same for All Web Sites and Consumers? A Large-Scale Exploratory Empirical Study

Yakov Bart, Venkatesh Shankar, Fareena Sultan, +1

Journal of Marketing

Customer SatisfactionWeb Site CategoriesConsumer ResearchSocial InfluenceCommunication +19

Brave New World? On AI and the Management of Customer Relationships

Barak Libai, Yakov Bart, Sonja Gensler, +4

Journal of Interactive Marketing

Artificial IntelligenceCustomer SatisfactionCustomer ExperienceBusiness IntelligenceDigital Marketing +16

Which Products Are Best Suited to Mobile Advertising? A Field Study of Mobile Display Advertising Effects on Consumer Attitudes and Intentions

Yakov Bart, Andrew T. Stephen, Miklós Sárváry

Journal of Marketing Research

Customer SatisfactionDigital MarketingTargeted AdvertisingA Field StudyConsumer Research +21

Consumer Connectivity in a Complex, Technology-enabled, and Mobile-oriented World with Smart Products

Peter C. Verhoef, Andrew T. Stephen, P.K. Kannan, +11

Journal of Interactive Marketing

Customer engagement in a Big Data world

Werner H. Kunz, Lerzan Aksoy, Yakov Bart, +5

Journal of Services Marketing

Customer ExperienceCustomer SatisfactionEngineeringFirm PerspectivesConsumer Research +20

Mobile Advertising: A Framework and Research Agenda

Dhruv Grewal, Yakov Bart, Martin Spann, +1

Journal of Interactive Marketing

Advertising GoalsAdvertisingMobile MarketingDigital MarketingRelevant Outcome Metrics +12

Spillover Effects in Seeded Word-of-Mouth Marketing Campaigns

Inyoung Chae, Andrew T. Stephen, Yakov Bart, +1

Marketing Science

Marketing AnalyticsDigital MarketingConsumer ResearchBrand StrategySocial Marketing +20

How consumer digital signals are reshaping the customer journey

David A. Schweidel, Yakov Bart, J. Jeffrey Inman, +9

Journal of the Academy of Marketing Science

Customer ExperienceCustomer SatisfactionOnline Customer BehaviorDigital MarketingInteractive Marketing +7

Local Market Characteristics and Online-to-Offline Commerce: An Empirical Analysis of Groupon

Hui Li, Qiaowei Shen, Yakov Bart

Management Science

Consumer UncertaintyO2o CommerceDeal SalesDigital MarketingConsumer Research +19