Sonja Gensler - Concepedia

Author

Sonja Gensler

University of Groningen

Also Known As

S. Gensler, Sonja Gensler

125

Publications

Citations

H-Index

Concepts

All Affiliations

University of Groningen University of Münster Goethe University Frankfurt University of Cologne Northeastern University

About

Sonja Gensler is an author at University of Groningen specializing in management, marketing, and consumer research.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Management	10	10	2.9K
2	Business	9	9	1.4K
3	Arts	3	3	1.8K
4	Communication	3	3	1.8K
5	Engineering	2	2	325

Sonja Gensler

Publications

6.2K

Citations

H-Index

Page 1

	Year	Citations
Popularity of Brand Posts on Brand Fan Pages: An Investigation of the Effects of Social Media Marketing Lisette de Vries, Sonja Gensler, Peter S. H. Leeflang Journal of Interactive Marketing	2012	2K
The Impact of New Media on Customer Relationships Thorsten Hennig‐Thurau, Edward C. Malthouse, Christian Friege, Journal of Service Research Customer SatisfactionEntertainment MarketingEmerging MediaDigital MarketingMedia Innovation	2010	1.4K
Managing Brands in the Social Media Environment Sonja Gensler, Franziska Völckner, Yuping Liu–Thompkins, Journal of Interactive Marketing	2013	863
The Showrooming Phenomenon: It's More than Just about Price Sonja Gensler, Scott A. Neslin, Peter C. Verhoef Journal of Interactive Marketing	2017	304
Brave New World? On AI and the Management of Customer Relationships Barak Libai, Yakov Bart, Sonja Gensler, Journal of Interactive Marketing Artificial IntelligenceCustomer SatisfactionCustomer ExperienceBusiness IntelligenceDigital Marketing	2020	297
Effects of Traditional Advertising and Social Messages on Brand-Building Metrics and Customer Acquisition Lisette de Vries, Sonja Gensler, Peter S. H. Leeflang Journal of Marketing Consumer ResearchCommunicationCustomer AcquisitionBrand-building MetricsSocial Media	2017	248
A Study of the Diffusion of Alternative Fuel Vehicles: An Agent‐Based Modeling Approach<sup>*</sup> Ting Zhang, Sonja Gensler, Rosanna Garcia Journal of Product Innovation Management Automotive IndustryEngineeringConsumer UncertaintyInnovation AdoptionEco-innovation	2011	226
Understanding consumers’ multichannel choices across the different stages of the buying process Sonja Gensler, Peter C. Verhoef, Martin Böhm Marketing Letters Consumer Decision MakingBehavioral Decision MakingDigital MarketingConsumer StudyManagement	2012	210
To Keep or Not to Keep: Effects of Online Customer Reviews on Product Returns Alec Minnema, Tammo H.A. Bijmolt, Sonja Gensler, Journal of Retailing Customer SatisfactionOnline Customer BehaviorCustomer ReviewAdvertisingOnline Customer Reviews	2016	160
Listen to Your Customers: Insights into Brand Image Using Online Consumer-Generated Product Reviews Sonja Gensler, Franziska Völckner, Marc Egger, International Journal of Electronic Commerce Customer SatisfactionInformation SystemsDigital MarketingConsumer ResearchCommunication	2015	121

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