Concepedia

Sonja Gensler

SG

Statistics

Publications

17

Citations

6.4K

H-Index

16

Active since

2006

Affiliations

University of Groningen(Current)

University of Münster

Goethe University Frankfurt

University of Cologne

Northeastern University

Sonja Gensler is an author at University of Groningen specializing in marketing, marketing management, and business.

Publications per year

2006–2025

17

Publications

17

Popularity of Brand Posts on Brand Fan Pages: An Investigation of the Effects of Social Media Marketing

Lisette de Vries, Sonja Gensler, Peter S. H. Leeflang · Journal of Interactive Marketing · 2012 · 2K citations · Full text

Business, Marketing, Marketing Management +15

The Impact of New Media on Customer Relationships

Thorsten Hennig‐Thurau, Edward C. Malthouse, Christian Friege et al. · Journal of Service Research · 2010 · 1.4K citations · Full text

Business, Marketing, Marketing Management +14

Managing Brands in the Social Media Environment

Sonja Gensler, Franziska Völckner, Yuping Liu–Thompkins et al. · Journal of Interactive Marketing · 2013 · 884 citations

Business, Marketing, Marketing Management +12

Brave New World? On AI and the Management of Customer Relationships

Barak Libai, Yakov Bart, Sonja Gensler et al. · Journal of Interactive Marketing · 2020 · 321 citations · Full text

Business, Marketing, Marketing Management +17

The Showrooming Phenomenon: It's More than Just about Price

Sonja Gensler, Scott A. Neslin, Peter C. Verhoef · Journal of Interactive Marketing · 2017 · 310 citations · Full text

Business, Marketing, Marketing Management +4

1–5 of 17