Concepedia

Peter S. H. Leeflang

PS

Statistics

Publications

80

Citations

9.1K

H-Index

44

Active since

1979

Affiliations

University of Groningen(Current)

Yale University

Aston University

Tilburg University

Libera Università Internazionale degli Studi Sociali Guido Carli

Peter S. H. Leeflang is an author at University of Groningen specializing in marketing, marketing management, and business.

Publications per year

1979–2023

80

Publications

80

Popularity of Brand Posts on Brand Fan Pages: An Investigation of the Effects of Social Media Marketing

Lisette de Vries, Sonja Gensler, Peter S. H. Leeflang · Journal of Interactive Marketing · 2012 · 2K citations · Full text

Business, Marketing, Marketing Management +15

Challenges and solutions for marketing in a digital era

Peter S. H. Leeflang, Peter C. Verhoef, Peter Dahlström et al. · European Management Journal · 2014 · 752 citations · Full text

Business, Marketing, Marketing Management +12

Understanding the Marketing Department's Influence within the Firm

Peter C. Verhoef, Peter S. H. Leeflang · Journal of Marketing · 2009 · 572 citations

Business, Marketing, Marketing Management +6

Analytics for Customer Engagement

Tammo H.A. Bijmolt, Peter S. H. Leeflang, Frank E. Block et al. · Journal of Service Research · 2010 · 445 citations · Full text

Business, Marketing, Marketing Management +17

Effects of Traditional Advertising and Social Messages on Brand-Building Metrics and Customer Acquisition

Lisette de Vries, Sonja Gensler, Peter S. H. Leeflang · Journal of Marketing · 2017 · 255 citations · Full text

Business, Marketing, Marketing Management +15

1–5 of 80