Challenges and solutions for marketing in a digital era - Concepedia

Concepedia

Publication | Open Access

Challenges and solutions for marketing in a digital era

DOI Full Paper Access

736

Citations

58

References

2014

Year

Peter S. H. Leeflang, Peter C. Verhoef, Peter Dahlström, Tjark Freundt

European Management Journal

Digital MarketingInteractive MarketingDigital EraManagementMarketing TheoryMarketing

References

	Year	Citations

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