Concepedia

Content Marketing

Content Marketing is a strategic marketing approach that, within digital and traditional channels, focuses on the planned creation and dissemination of valuable, relevant, and consistent brand-related content to a clearly defined target audience in order to foster engagement and long-term, profitable customer relationships without relying primarily on overt, interruptive promotion.

856

Publications

67.3K

Citations

1.7K

Authors

782

Institutions

Publications per year

2017–2026

427

Parents

Children

Publications

856

Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations

Donna L. Hoffman, Thomas P. Novak · Journal of Marketing · 1996 · 4.7K citations

, , +13

Social media: The new hybrid element of the promotion mix

W. Glynn Mangold, David J. Faulds · Business Horizons · 2009 · 4K citations

, , +16

Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media

Chen Lou, Shupei Yuan · Journal of Interactive Advertising · 2018 · 2.5K citations

, , +15

Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations

Donna L. Hoffman, Thomas P. Novak · Journal of Marketing · 1996 · 1.9K citations

, , +13

The future of social media in marketing

Gil Appel, Lauren Grewal, Rhonda Hadi et al. · Journal of the Academy of Marketing Science · 2019 · 1.8K citations · Full text

, , +9

1–5 of 856

Authors

1.7K

  1. SM
    Sylvia M. Chan‐Olmsted

    University of Florida, United States

    5 publications · 238 citations

    5

    h-index

  2. VL
    Victoria L. Crittenden

    Boston College, United States

    4 publications · 179 citations

    4

    h-index

  3. CL
    Chen Lou

    Nanyang Technological University, Singapore

    4 publications · 2.8K citations

    4

    h-index

  4. EC
    Edward C. Malthouse

    Northwestern University, United States

    4 publications · 459 citations

    4

    h-index

  5. JR
    Jennifer Rowley

    Manchester Metropolitan University, United Kingdom

    4 publications · 954 citations

    4

    h-index

1–5 of 1.7K

Institutions

782

  1. Michigan State University

    East Lansing, United States

    7 h-index

    14 publications

    2.2K citations

  2. University of Michigan

    Ann Arbor, United States

    7 h-index

    8 publications

    1.4K citations

  3. Cornell University

    Ithaca, United States

    6 h-index

    6 publications

    356 citations

  4. University of Florida

    Gainesville, United States

    6 h-index

    9 publications

    712 citations

  5. University of Pennsylvania

    Philadelphia, United States

    6 h-index

    8 publications

    423 citations

  6. Tsinghua University

    Beijing, China

    6 h-index

    10 publications

    418 citations

  7. INSEAD

    Fontainebleau, France

    6 h-index

    7 publications

    389 citations

  8. Hong Kong Polytechnic University

    Hong Kong, Hong Kong

    6 h-index

    13 publications

    1.6K citations

1–8 of 782

Venues

  1. Journal of Marketing Education

    JME · 18 publications · 664 citations

    14

    h-index

  2. Journal of Marketing

    JM · 18 publications · 8.9K citations

    14

    h-index

  3. SSRN Electronic Journal

    Repository · 14 publications · 522 citations

    13

    h-index

  4. Journal of Retailing and Consumer Services

    11 publications · 917 citations

    12

    h-index

  5. Journal of Research in Interactive Marketing

    13 publications · 1.8K citations

    12

    h-index

1–5