Concepedia

Lauren Grewal

LG

Statistics

Publications

10

Citations

2.5K

H-Index

10

Active since

2014

Affiliations

Dartmouth College(Current)

University of Oxford

University of Pittsburgh

L'Oréal (France)

Lauren Grewal is an author at Dartmouth College specializing in marketing, consumer behavior, and social sciences.

Publications per year

2014–2024

10

Publications

10

The future of social media in marketing

Gil Appel, Lauren Grewal, Rhonda Hadi et al. · Journal of the Academy of Marketing Science · 2019 · 1.8K citations · Full text

Business, Marketing, Marketing Management +9

The Self-Perception Connection: Why Consumers Devalue Unattractive Produce

Lauren Grewal, Jillian Hmurovic, Cait Lamberton et al. · Journal of Marketing · 2018 · 187 citations · Full text

Social Sciences, Psychology, Social Psychology +16

In Mobile We Trust: The Effects of Mobile Versus Nonmobile Reviews on Consumer Purchase Intentions

Lauren Grewal, Andrew T. Stephen · Journal of Marketing Research · 2019 · 165 citations

Business, Marketing, Social Psychology +14

When Posting About Products on Social Media Backfires: The Negative Effects of Consumer Identity Signaling on Product Interest

Lauren Grewal, Andrew T. Stephen, Nicole Verrochi Coleman · Journal of Marketing Research · 2019 · 148 citations

Business, Marketing, Marketing Management +10

Complaint De-Escalation Strategies on Social Media

Dennis Herhausen, Lauren Grewal, Krista Hill Cummings et al. · Journal of Marketing · 2022 · 71 citations · Full text

Business, Communication, Marketing +17

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