Rhonda Hadi

The future of social media in marketing

Gil Appel, Lauren Grewal, Rhonda Hadi et al. · Journal of the Academy of Marketing Science · 2019 · 1.8K citations · Full text

Business, Marketing, Marketing Management +9

Blame the Bot: Anthropomorphism and Anger in Customer–Chatbot Interactions

Cammy Crolic, Felipe Thomaz, Rhonda Hadi et al. · Journal of Marketing · 2021 · 671 citations · Full text

Business, Marketing, Social Psychology +12

The Metaverse: A new digital frontier for consumer behavior

Rhonda Hadi, Shiri Melumad, Eric S. Park · Journal of Consumer Psychology · 2023 · 360 citations · Full text

Social Sciences, Marketing, Marketing Management +13

Good Vibrations: Consumer Responses to Technology-Mediated Haptic Feedback

Rhonda Hadi, Ana Valenzuela · Journal of Consumer Research · 2019 · 71 citations · Full text

Social Sciences, Psychology, Social Psychology +17

From tablet to table: How augmented reality influences food desirability

William Fritz, Rhonda Hadi, Andrew T. Stephen · Journal of the Academy of Marketing Science · 2022 · 68 citations · Full text

Social Sciences, Psychology, Social Psychology +16