7
Publications
2K
Citations
7
H-Index
2018
Active since
Gil Appel is an author at University of Southern California specializing in business, economics, and digital marketing.
Top concepts
BusinessFintechEconomicsMarketingManagementConsumer ResearchDigital MarketingIntellectual PropertyFashionBlockchain
Publications per year
2018–2025
7
7
The future of social media in marketing
Gil Appel, Lauren Grewal, Rhonda Hadi et al. · Journal of the Academy of Marketing Science · 2019 · 1.7K citations · Full text
On the monetization of mobile apps
Gil Appel, Barak Libai, Eitan Muller et al. · International Journal of Research in Marketing · 2019 · 83 citations · Full text
Consumer Uncertainty, Digital Marketing, Targeted Advertising +18
What makes people happy? Decoupling the experiential‐material continuum
Evan Weingarten, Kristen Duke, Wendy Liu et al. · Journal of Consumer Psychology · 2022 · 24 citations
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