Cammy Crolic is an author at University of Oxford specializing in consumer engagement, affective computing, and interactive marketing.
Top concepts
ArtsMarketingManagementCommunicationUser ExperienceConsumer ResearchDigital MarketingAffective ComputingConsumer EngagementConversation Analysis
Publications per year
2016–2021
3
3
Blame the Bot: Anthropomorphism and Anger in Customer–Chatbot Interactions
Cammy Crolic, Felipe Thomaz, Rhonda Hadi et al. · Journal of Marketing · 2021 · 591 citations · Full text
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