Concepedia

Yanmei Zheng

YZ

6

Publications

242

Citations

6

H-Index

2016

Active since

Affiliations

University of Florida(Current)

University of Hawaii System

Yanmei Zheng is an author at University of Florida specializing in marketing, behavioral decision making, and behavioral economics.

Top concepts

MarketingBehavioral Decision MakingManagementSocial SciencesConsumer ResearchBehavioral EconomicsAutonomyConsumer BehaviorBehavioral ScienceConsumer Decision Making

Publications per year

2016–2022

6

Publications

6

Autonomy in consumer choice

Klaus Wertenbroch, Rom Y. Schrift, Joseph W. Alba et al. · Marketing Letters · 2020 · 131 citations · Full text

Marketing, Consumer Decision Making, Choice Model +9

The Influence of Product Aesthetics on Consumer Inference Making

Cammy Crolic, Yanmei Zheng, JoAndrea Hoegg et al. · Journal of the Association for Consumer Research · 2019 · 34 citations

Technology Resistance: The Case of Food Production Processes

Yanmei Zheng, Lisa E. Bolton, Joseph W. Alba · Journal of Public Policy & Marketing · 2019 · 23 citations

Technology Resistance, Public Health Nutrition, Agricultural Economics +18

Exploring the Origins of intrinsic motivation

Yanmei Zheng, Chris Janiszewski, Martin Schreier · Motivation and Emotion · 2022 · 23 citations

Student Motivation, Behavioral Sciences, Intrinsic Motivation +8

Belief in Free Will: Implications for Practice and Policy

Yanmei Zheng, Stijn M. J. van Osselaer, Joseph W. Alba · Journal of Marketing Research · 2016 · 16 citations

Behavioral Decision Making, Physical Causation, Consumer Research +18

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