Concepedia

Rom Y. Schrift

RY

13

Publications

617

Citations

13

H-Index

2008

Active since

Affiliations

University of Pennsylvania(Current)

Columbia University

Yale University

Reichman University

Indiana University Bloomington

Rom Y. Schrift is an author at University of Pennsylvania specializing in behavioral decision making, management, and decision theory.

Top concepts

Behavioral Decision MakingManagementDecision TheoryBehavioral ScienceBehavioral EconomicsMarketingSocial SciencesDecision ScienceConsumer ResearchConsumer Decision Making

Publications per year

2008–2022

13

Publications

13

In Pursuit of Enhanced Customer Retention Management: Review, Key Issues, and Future Directions

Eva Ascarza, Scott A. Neslin, Oded Netzer et al. · Customer Needs and Solutions · 2017 · 164 citations · Full text

Customer Experience, Customer Satisfaction, Future Directions +9

Autonomy in consumer choice

Klaus Wertenbroch, Rom Y. Schrift, Joseph W. Alba et al. · Marketing Letters · 2020 · 131 citations · Full text

Marketing, Consumer Decision Making, Choice Model +9

The synthesis of preference: Bridging behavioral decision research and marketing science

Ran Kivetz, Oded Netzer, Rom Y. Schrift · Journal of Consumer Psychology · 2008 · 52 citations

The Illusion of Multitasking and Its Positive Effect on Performance

Shalena Srna, Rom Y. Schrift, Gal Zauberman · Psychological Science · 2018 · 51 citations

Simultaneous Execution, Engineering, Behavioral Decision Making +20

Complicating Choice

Rom Y. Schrift, Oded Netzer, Ran Kivetz · Journal of Marketing Research · 2011 · 44 citations

Consumer Uncertainty, Behavioral Decision Making, Choice Theory +17

Rows per page

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