Concepedia

Ran Kivetz

RK

27

Publications

4.7K

Citations

22

H-Index

1999

Active since

Affiliations

Columbia University(Current)

Stanford University

Fordham University

Ran Kivetz is an author at Columbia University specializing in behavioral decision making, management, and behavioral economics.

Top concepts

Behavioral Decision MakingManagementMarketingBehavioral EconomicsConsumer ResearchBusinessConsumer BehaviorConsumer ChoiceBehavioral ScienceMotivation

Publications per year

1999–2018

27

Publications

27

Earning the Right to Indulge: Effort as a Determinant of Customer Preferences toward Frequency Program Rewards

Ran Kivetz, Itamar Simonson · Journal of Marketing Research · 2002 · 821 citations

Customer Satisfaction, Behavioral Decision Making, Digital Marketing +24

The Goal-Gradient Hypothesis Resurrected: Purchase Acceleration, Illusionary Goal Progress, and Customer Retention

Ran Kivetz, Oleg Urminsky, Yuhuang Zheng · Journal of Marketing Research · 2006 · 696 citations

Self-Control for the Righteous: Toward a Theory of Precommitment to Indulgence

Ran Kivetz, Itamar Simonson · Journal of Consumer Research · 2002 · 526 citations

Journal Article Self-control, Existentialism, Prosocial Behavior +11

The Effects of Incomplete Information on Consumer Choice

Ran Kivetz, Itamar Simonson · Journal of Marketing Research · 2000 · 295 citations

Customer Satisfaction, Behavioral Decision Making, Consumer Study +20

Repenting Hyperopia: An Analysis of Self-Control Regrets

Ran Kivetz, Anat Keinan · Journal of Consumer Research · 2006 · 274 citations

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