Concepedia

Yuhuang Zheng

YZ

9

Publications

1.2K

Citations

9

H-Index

2006

Active since

Affiliations

Tsinghua University(Current)

Fordham University

Columbia University

Beijing Normal University

Yuhuang Zheng is an author at Tsinghua University specializing in behavioral decision making, behavioral economics, and business.

Top concepts

Behavioral EconomicsBehavioral Decision MakingBusinessPsychologyConsumer ChoiceSocial SciencesSocial PsychologyArtsBiasCognition

Publications per year

2006–2018

9

Publications

9

The Goal-Gradient Hypothesis Resurrected: Purchase Acceleration, Illusionary Goal Progress, and Customer Retention

Ran Kivetz, Oleg Urminsky, Yuhuang Zheng · Journal of Marketing Research · 2006 · 696 citations

Determinants of justification and self-control.

Ran Kivetz, Yuhuang Zheng · Journal of Experimental Psychology General · 2006 · 206 citations

Behavioral Decision Making, Psychosocial Determinant, Social Psychology +18

The effects of promotions on hedonic versus utilitarian purchases

Ran Kivetz, Yuhuang Zheng · Journal of Consumer Psychology · 2016 · 174 citations

Is money really the root of all evil? The impact of priming money on consumer choice

Luqiong Tong, Yuhuang Zheng, Zhao Ping · Marketing Letters · 2013 · 41 citations

Public Policy, Economics, Consumer Economics +6

Fickle men, faithful women: Effects of mating cues on men's and women's variety‐seeking behavior in consumption

Rui Chen, Yuhuang Zheng, Yan Zhang · Journal of Consumer Psychology · 2015 · 31 citations

Rows per page

1–5 of 9