Luqiong Tong

Is money really the root of all evil? The impact of priming money on consumer choice

Luqiong Tong, Yuhuang Zheng, Zhao Ping · Marketing Letters · 2013 · 41 citations

Public Policy, Economics, Consumer Economics +6

Mind the gap: Understanding the gap between intentions and behaviour in the charity context

Cathy Nguyen, Margaret Faulkner, Song Yang et al. · Journal of Business Research · 2022 · 33 citations

Collective Intentionality, Behavioral Sciences, Philanthropy +9

Hide the light or let it shine? Examining the factors influencing the effect of publicizing donations on donors’ happiness

Xia Wang, Luqiong Tong · International Journal of Research in Marketing · 2015 · 33 citations

Donors ’ Happiness, Public Policy, Prosocial Behavior +5

Stimulating the Right Temporoparietal Junction with tDCS Decreases Deception in Moral Hypocrisy and Unfairness

Honghong Tang, Peixia Ye, Shun Wang et al. · Frontiers in Psychology · 2017 · 30 citations · Full text

Behavioral Decision Making, Social Psychology, Affective Neuroscience +22

Warmer or cooler: the influence of ambient temperature on complex choices

Luqiong Tong, Rui Zhu, Yuhuang Zheng et al. · Marketing Letters · 2018 · 10 citations