Concepedia

Margaret Faulkner

MF

14

Publications

467

Citations

12

H-Index

2002

Active since

Affiliations

University of South Australia(Current)

Margaret Faulkner is an author at University of South Australia specializing in management, marketing, and consumer research.

Top concepts

ManagementMarketingConsumer ResearchBusinessAdvertisingCommunicationBrand AwarenessEducationBrand EquityBrand Strategy

Publications per year

2002–2022

14

Publications

14

Brand awareness: revisiting an old metric for a new world

Jenni Romaniuk, Samuel Wight, Margaret Faulkner · Journal of Product & Brand Management · 2017 · 82 citations

Consumer Uncertainty, International Marketing, Consumer Research +19

The moderating influence of environment factors in an extended community of inquiry model of e-learning

Richard Lee, Kim Hoe Looi, Margaret Faulkner et al. · Asia Pacific Journal of Education · 2020 · 59 citations

Inquiry-based Learning, E-learning, Education +21

Are two brands better than one? Investigating the effects of co-branding in advertising on audience memory

Cathy Nguyen, Jenni Romaniuk, Margaret Faulkner · Marketing Letters · 2017 · 44 citations · Full text

Consumer Research, Brand Strategy, Communication +17

A randomised trial, conducted by midwives, of perineal repairs comparing a polyglycolic suture material and chromic catgut

Alexis M. Upton, Christine L. Roberts, Maureen Ryan et al. · Midwifery · 2002 · 39 citations

Randomised Trial, Polyglycolic Suture Material, Veterinary Surgery +7

Narrowing the Feedback Gap: Examining Student Engagement with Personalized and Actionable Feedback Messages

Hamideh Iraj, Anthea Fudge, Huda Khan et al. · Journal of Learning Analytics · 2021 · 35 citations · Full text

E-learning, Effective Feedback, Education +16

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