Jenni Romaniuk - Concepedia

Author

Jenni Romaniuk

University of South Australia ORCID

Also Known As

J Romaniuk, Jenni Romaniuk, Jennifer Romaniuk, Romaniuk, Jenni

123

Publications

3.1K

Citations

H-Index

154

Concepts

All Affiliations

University of South Australia UNSW Sydney

About

Jenni Romaniuk is an author at University of South Australia specializing in marketing, management, and brand awareness.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Business	29	50	2.4K
2	Arts	8	8	182
3	Engineering	7	7	205
4	Health Sciences	2	2	37
5	Language Studies	1	1	20

Jenni Romaniuk

Publications

Citations

H-Index

Page 1

	Year	Citations
Behavioral brand loyalty and consumer brand associations Jenni Romaniuk, Magda Nenycz‐Thiel Journal of Business Research Brand EquityManagementConsumer ResearchBrand LoyaltyBrand Development	2011	222
Conceptualizing and measuring brand salience Jenni Romaniuk, Byron Sharp Marketing Theory Customer SatisfactionConsumer ResearchBrand StrategyBrand LoyaltyBrand Salience	2004	200
Measuring brand perceptions: Testing quantity and quality Jenni Romaniuk, Byron Sharp Journal of Targeting Measurement and Analysis for Marketing Brand PerceptionCustomer SatisfactionBrand EquityManagementConsumer Research	2003	127
Comparing Methods of Brand Image Measurement Carl Driesener, Jenni Romaniuk International Journal of Market Research Brand PerceptionAdvertisingBrand EquityBrand Image MeasurementManagement	2006	117
Evidence concerning the Importance of Perceived Brand Differentiation Jenni Romaniuk, Byron Sharp, A. S. C. Ehrenberg Australasian Marketing Journal (AMJ) MarketingBrand PerceptionCustomer SatisfactionPersonal BrandingPerceived Differentiation	2007	104
Brand awareness: revisiting an old metric for a new world Jenni Romaniuk, Samuel Wight, Margaret Faulkner Journal of Product & Brand Management Consumer UncertaintyInternational MarketingConsumer ResearchBrand StrategyBrand Loyalty	2017	82
The relationship between unique brand associations, brand usage and brand performance: analysis across eight categories Jenni Romaniuk, Elise Gaillard Journal of Marketing Management MarketingConsumer Decision MakingUnique Brand AssociationsConsumer StudyManagement	2007	73
The Nature and Incidence of Private Label Rejection Magda Nenycz‐Thiel, Jenni Romaniuk Australasian Marketing Journal (AMJ) Consumer UncertaintyEngineeringProduct LabelingConsumer StudyRejection Incidence	2011	67
Perceptual categorization of private labels and national brands Magda Nenycz‐Thiel, Jenni Romaniuk Journal of Product & Brand Management Consumer UncertaintyProduct LabelingConsumer StudyConsumer ResearchBrand Strategy	2009	63
Building a unique brand identity: measuring the relative ownership potential of brand identity element types Ella Ward, Song Yang, Jenni Romaniuk, Journal of Brand Management MarketingBrand PerceptionRelative Ownership PotentialUnique Brand IdentityBrand Strategy	2020	63

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