Measuring brand perceptions: Testing quantity and quality - Concepedia

Concepedia

Publication | Open Access

Measuring brand perceptions: Testing quantity and quality

DOI Full Paper Access

127

Citations

24

References

2003

Year

Jenni Romaniuk, Byron Sharp

Journal of Targeting Measurement and Analysis for Marketing

Brand PerceptionCustomer SatisfactionBrand EquityManagementConsumer ResearchBusinessProduct QualityBrand AwarenessMarketingBrand Perceptions

References

	Year	Citations

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