Journal of Targeting Measurement and Analysis for Marketing

The correlation coefficient: Its values range between +1/−1, or do they?

Bruce Ratner · 2009 · 1.5K citations · Full text

Correlation Coefficient

On the relative importance of customer satisfaction and trust as determinants of customer retention and positive word of mouth

Chatura Ranaweera, Jaideep Prabhu · 2003 · 457 citations · Full text

Customer Satisfaction, Online Customer Behavior, Service Quality +11

Identifying the green consumer: A segmentation study

Arminda Paço, Mário Raposo, Walter Leal Filho · 2009 · 294 citations · Full text

Green Marketing, Green Consumer, Management +6

Examination of environmental beliefs and its impact on the influence of price, quality and demographic characteristics with respect to green purchase intention

Clare D’Souza, Mehdi Taghian, Rajiv Khosla · 2007 · 285 citations · Full text

Demographic Characteristics, Green Marketing, Management +9

Measuring attitudes towards general technology: Antecedents, hypotheses and scale development

Steve W. Edison, Gary L. Geissler · 2003 · 214 citations · Full text

Customer Satisfaction, General Technology, Technology Acceptance Model +10