Journal of Targeting Measurement and Analysis for Marketing

The correlation coefficient: Its values range between +1/−1, or do they?

Bruce Ratner · 2009 · 1.6K citations · Full text

Social Sciences, Psychology, Psychometrics +5

On the relative importance of customer satisfaction and trust as determinants of customer retention and positive word of mouth

Chatura Ranaweera, Jaideep Prabhu · 2003 · 458 citations · Full text

Business, Marketing, Marketing Management +15

Identifying the green consumer: A segmentation study

Arminda Paço, Mário Raposo, Walter Leal Filho · 2009 · 302 citations · Full text

Business, Marketing, Marketing Management +13

Examination of environmental beliefs and its impact on the influence of price, quality and demographic characteristics with respect to green purchase intention

Clare D’Souza, Mehdi Taghian, Rajiv Khosla · 2007 · 288 citations · Full text

Natural Resources, Environmental Social Science, Environmental Attitudes +13

Measuring attitudes towards general technology: Antecedents, hypotheses and scale development

Steve W. Edison, Gary L. Geissler · 2003 · 217 citations · Full text

Management, Information Systems, Management Information Systems +10