Concepedia

Identifying the green consumer: A segmentation study

Arminda Paço, Mário Raposo, Walter Leal Filho

Journal of Targeting Measurement and Analysis for Marketing · 2009 · 302 citations · 46 references

Open access

Concepts

BusinessMarketingMarketing ManagementConsumer BehaviorMarket SegmentationConsumer SegmentationConsumer TheoryGreen PurchasingSegmentation StrategySegmentation VariablesUsage-based SegmentationDrivers Of Green PurchasingGreen Purchase BehaviorGreen Purchase Decision MakingGreen Purchasing AttitudesSegmented Consumer Analysis

References

46

Targeting consumers who are willing to pay more for environmentally friendly products

Michel Laroche, Jasmin Bergeron, Guido Barbaro‐Forleo · Journal of Consumer Marketing · 2001 · 2.9K citations

Business, Marketing, Marketing Management +17

Advances in Consumer Research

John F. Sherry, Brian Sternthal · 1992 · 2.9K citations

Business, Marketing, Marketing Management +11

A structural equation test of the value-attitude-behavior hierarchy.

Pamela M. Homer, Lynn R. Kahle · Journal of Personality and Social Psychology · 1988 · 1.8K citations

Social Sciences, Psychology, Social Psychology +10

Environmental segmentation alternatives: a look at green consumer behavior in the new millennium

Robert D. Straughan, James A. Roberts · Journal of Consumer Marketing · 1999 · 1.6K citations

Business, Marketing, Marketing Management +15

Green consumers in the 1990s: Profile and implications for advertising

James A. Roberts · Journal of Business Research · 1996 · 1.6K citations

Management, Marketing, Marketing Management +8