Segmentation Variables is a classification framework in market segmentation that distinguishes consumer groups based on shared characteristics such as demographic, geographic, psychographic, or behavioral traits used to identify and target distinct market segments.
1.2K
Publications
72.6K
Citations
2.5K
Authors
1K
Institutions
Publications per year
2017–2026
236
Publications
1.2K
1–5 of 1.2K
Authors
2.5K
- WS
7
h-index
- PE
7
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- SD
6
h-index
- MW
6
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- BK
5
h-index
1–5 of 2.5K
Institutions
1K
The Ohio State University
Columbus, United States
14 h-index
17 publications
1.5K citations
Wageningen University & Research
Wageningen, The Netherlands
12 h-index
24 publications
2.4K citations
Pennsylvania State University
State College, United States
12 h-index
22 publications
1.1K citations
Hong Kong Polytechnic University
Hong Kong, Hong Kong
11 h-index
14 publications
796 citations
University of South Australia
Adelaide, Australia
11 h-index
23 publications
1.8K citations
Virginia Tech
Blacksburg, United States
11 h-index
14 publications
1.3K citations
Griffith University
Brisbane, Australia
11 h-index
18 publications
811 citations
Kansas State University
Manhattan, United States
10 h-index
14 publications
482 citations
1–8 of 1K
Venues
- Journal of Marketing Research
53 publications · 6.5K citations
36
h-index
- Journal of Travel Research
JTR · 20 publications · 2.6K citations
20
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- Industrial Marketing Management
24 publications · 1.3K citations
20
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- Expert Systems with Applications
22 publications · 2.2K citations
19
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- Food Quality and Preference
21 publications · 1.5K citations
19
h-index
1–5