Concepedia

Adoption Variables

Adoption Variables is a segmentation variable that classifies consumers based on their stage in the innovation adoption process, distinguishing it from other segmentation bases by focusing on the temporal and behavioral progression of accepting new products or ideas.

185

Publications

14.1K

Citations

492

Authors

255

Institutions

Publications per year

2017–2026

72

Parents

Publications

185

Understanding and Predicting Electronic Commerce Adoption: An Extension of the Theory of Planned Behavior1

Pavlou, Mendel Fygenson · MIS Quarterly · 2006 · 2.6K citations

, , +15

An Empirical Study of Innate Consumer Innovativeness, Personal Characteristics, and New-Product Adoption Behavior

Subin Im, Barry L. Bayus, Charlotte H. Mason · Journal of the Academy of Marketing Science · 2003 · 656 citations

, , +17

Predicting m-commerce adoption determinants: A neural network approach

Alain Yee‐Loong Chong · Expert Systems with Applications · 2012 · 440 citations

, , +11

Consumer innovativeness and perceived risk: implications for high technology product adoption

Tanawat Hirunyawipada, Audhesh K. Paswan · Journal of Consumer Marketing · 2006 · 418 citations

, , +17

A two-staged SEM-neural network approach for understanding and predicting the determinants of m-commerce adoption

Alain Yee‐Loong Chong · Expert Systems with Applications · 2012 · 401 citations · Full text

, , +12

1–5 of 185

Authors

492

  1. VV
    Véronique Vasseur

    Maastricht University, Netherlands

    3 publications · 274 citations

    3

    h-index

  2. AH
    Abdul Hafaz Ngah

    Universiti Malaysia Terengganu, Malaysia

    3 publications · 273 citations

    3

    h-index

  3. RK
    René Kemp

    Maastricht University, Netherlands

    3 publications · 274 citations

    3

    h-index

  4. MR
    Mike Reid

    RMIT University, Australia

    3 publications · 150 citations

    3

    h-index

  5. AY
    Alain Yee‐Loong Chong

    University of Nottingham Ningbo China, China

    3 publications · 1.1K citations

    3

    h-index

1–5 of 492

Institutions

255

  1. Monash University

    Melbourne, Australia

    4 h-index

    6 publications

    398 citations

  2. Maastricht University

    Maastricht, The Netherlands

    4 h-index

    11 publications

    305 citations

  3. Virginia Tech

    Blacksburg, United States

    4 h-index

    5 publications

    306 citations

  4. Universiti Sains Malaysia

    George Town, Malaysia

    4 h-index

    6 publications

    453 citations

  5. University of Pittsburgh

    Pittsburgh, United States

    3 h-index

    12 publications

    223 citations

  6. University of Groningen

    Groningen, The Netherlands

    3 h-index

    8 publications

    342 citations

  7. Indian Institute of Science Bangalore

    Bengaluru, India

    3 h-index

    5 publications

    284 citations

  8. Sultan Haji Ahmad Shah Hospital

    Temerluh, Malaysia

    2 h-index

    2 publications

    196 citations

1–8 of 255

Venues

  1. Expert Systems with Applications

    3 publications · 860 citations

    3

    h-index

  2. 3

    h-index

  3. Journal of the Association for Information Systems

    JAIS · 3 publications · 390 citations

    3

    h-index

  4. Sustainability

    3 publications · 105 citations

    3

    h-index

  5. Journal of Islamic marketing

    3 publications · 185 citations

    3

    h-index

1–5